Senior PM, E-commerce Platform & Attribution

Liftoff; Texas; A distancia; USD 180.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity

Health/vision/dental benefits

Remote-friendly

Descripción de la vacante

Liftoff, a leading AI-powered performance marketing platform for mobile apps, is building a new e-commerce advertising platform. We seek a senior Product Manager to own this from zero to one, driving business cases, experimentation roadmaps, and the platform's identity and attribution architecture.

You will own unit economics, guide decisions on scaling or pivoting, and partner with GTM, sales, and customer teams to shape ICPs and go-to-market strategy, with remote-first flexibility.

Formación

• 8+ years in product management, with ad-tech or e-commerce focus.
• Hands-on depth in web/mobile identity and attribution.
• Track record from beta to GA with data-driven pivots.
• Experience with 0-to-1 incubation and go/no-go criteria.
• ML experimentation experience with design critique.

Responsabilidades

• Own the e-commerce advertising platform from zero to GA.
• Define business case, experimentation roadmap, and attribution architecture.
• Partner with GTM, sales, and account teams to define ICPs and go-to-market strategy.
• Represent Liftoff in customer conversations and strategic partnerships.
• Lead platform integrations and policy alignment with legal/compliance.

Conocimientos

Product management

Performance advertising

Cross-functional leadership

ML experimentation

Herramientas

Shopify

CAPI integrations

Descripción del empleo

Liftoff, a leading AI-powered performance marketing platform for mobile apps, is building a new e-commerce advertising platform. We seek a senior Product Manager to own this from zero to one, driving business cases, experimentation roadmaps, and the platform's identity and attribution architecture.

You will own unit economics, guide decisions on scaling or pivoting, and partner with GTM, sales, and customer teams to shape ICPs and go-to-market strategy, with remote-first flexibility.