Senior Product Manager - Ecommerce Ads Platform (Remote)

Liftoff; Minnesota; Remote; USD 198,000 - 240,000; Full time

Job summary

Liftoff, a leading AI-powered performance marketing platform, seeks a Senior Product Manager to own a new e-commerce advertising platform from zero to one. You’ll define strategy, roadmap, and the business case, collaborating with engineering, ML, and GTM teams to shape the product’s identity and attribution architecture.

You’ll lead cross-functional efforts, drive beta-to-GA decisions, and represent Liftoff in customer conversations and partnerships, with autonomy to ship impactful features and

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web and mobile identity and attribution.
• Track record of beta to GA with data-informed pivots.
• Comfort in a 0-to-1 incubation environment with pilots.
• ML experimentation experience and ability to interpret results.
• Cross-functional leadership without direct authority.

Responsibilities

• Own the strategy, business case, goals, and success metrics and report to executives.
• Own the experiment roadmap with ML and growth sign-offs.
• Define identity, attribution, and platform integration strategies.
• Collaborate with GTM, sales, and partnerships to shape roadmap decisions.

Skills

Product strategy

Cross-functional leadership

A/B testing

ML experimentation

Measurement & attribution

Go-to-market alignment

unit economics

Customer conversations

Job description

Liftoff, a leading AI-powered performance marketing platform, seeks a Senior Product Manager to own a new e-commerce advertising platform from zero to one. You’ll define strategy, roadmap, and the business case, collaborating with engineering, ML, and GTM teams to shape the product’s identity and attribution architecture.

You’ll lead cross-functional efforts, drive beta-to-GA decisions, and represent Liftoff in customer conversations and partnerships, with autonomy to ship impactful features and