Senior PM, Ecommerce Platform & Attribution

Liftoff; California City (CA); Remote; USD 198,000 - 240,000; Full time

Job summary

Liftoff is building a new e-commerce advertising platform, and we’re seeking a Senior Product Manager to own it from zero to one. You’ll define the strategy, own the business case, and partner with engineering, ML, and go-to-market teams to drive the roadmap from beta to general availability, shaping identity and attribution architecture.

You’ll lead cross-functional efforts, set metrics, and work with customers and partners to ensure a scalable product that delivers value across merchants and

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web/mobile identity and attribution and privacy changes.
• History of taking a product from beta to GA with data-driven pivots.
• Experience operating in a 0-to-1 incubation environment with pilots.
• Demonstrated ML experimentation experience and decision-making under uncertainty.
• Cross-functional leadership without direct authority across multiple teams.

Responsibilities

• Own the strategy, business case, quarterly goals, and success metrics.
• Define the experiment roadmap, interpret results, and Go/No-Go decisions.
• Own identity, attribution, and platform integrations with compliance and policy.
• Lead end-to-end e-commerce platform integration: pixels, event delivery, catalog ingestion.

Skills

Product management

Performance advertising

ML partnership

Cross-functional leadership

Data-driven decisions

Beta to GA delivery

Job description

Liftoff is building a new e-commerce advertising platform, and we’re seeking a Senior Product Manager to own it from zero to one. You’ll define the strategy, own the business case, and partner with engineering, ML, and go-to-market teams to drive the roadmap from beta to general availability, shaping identity and attribution architecture.

You’ll lead cross-functional efforts, set metrics, and work with customers and partners to ensure a scalable product that delivers value across merchants and