Senior Product Manager, E‑commerce Ad Platform (0→1)

Liftoff; Idaho; Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

Equity and benefits

Health/Dental/Vision

Remote-friendly with US hubs

Job summary

Liftoff, a leading AI-powered performance marketing platform for mobile apps, is building a new ecommerce advertising platform. We are seeking a senior Product Manager to own the product from zero to one, shaping the business case, experimentation roadmap, and attribution architecture while representing Liftoff to customers and partners.

Own the unit economics, set success metrics, and determine when to scale, pivot, or stop.

Qualifications

• 8+ years of product management experience in performance advertising or related e-commerce products.
• Strong depth in web and mobile identity and attribution.
• Track record of taking a product from beta to GA with data-driven pivot.
• Experience coordinating with engineering, ML, GTM and sales teams.

Responsibilities

• Own unit economics and launch readiness metrics.
• Define ideal customer profiles and GTM strategy; onboard customers.
• Lead end-to-end integration with pixels, server-side events, and attribution.
• Define policy around consent handling and privacy requirements (GDPR/CCPA).
• Drive ML experimentation and instrument measurement through the funnel.

Skills

Product management

ML partnerships

Cross-functional leadership

Experimentation

Data-driven decisions

Identity & attribution

Tools

Shopify ecosystem

Job description

Liftoff, a leading AI-powered performance marketing platform for mobile apps, is building a new ecommerce advertising platform. We are seeking a senior Product Manager to own the product from zero to one, shaping the business case, experimentation roadmap, and attribution architecture while representing Liftoff to customers and partners.

Own the unit economics, set success metrics, and determine when to scale, pivot, or stop.