Senior PLG Growth Marketer for API & Developer Experience

Socure

San Francisco (CA)

On-site

USD 150,000 - 210,000

Full time

6 days ago

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Job summary

Socure is hiring a senior Revenue Marketing professional to own the self-serve growth engine for its API and platform products. You will define the PLG strategy, optimize the signup funnel, sandbox experience, and first API call, while collaborating with Growth Engineering, Product, DevRel, and Sales.

You’ll build developer experiences, content, and community to drive activation, conversion, and expansion, translating AI and identity capabilities into credible tech storytelling for engineers and

Qualifications

6–8 years of B2B marketing experience with product-led growth focus.
Experience in developer marketing for APIs or platform products.
Proven ability to move self-serve metrics (activation, conversion, expansion).
Fluent reading of API docs and OpenAPI specs; comfort with AI agents.

Responsibilities

Own the self-serve growth engine: discovery, signup, sandbox, first API call, production and expansion.
Build developer-facing content and experiences: docs, quickstarts, SDKs, portal.
Define developer ICPs, value props, use cases, and competitive positioning.
Make Socure discoverable to AI agents and ensure accurate representation of APIs and pricing.

Skills

B2B marketing

Product-led growth

Developer marketing

APIs & platform

Self-serve growth

Experimentation

Amplitude

Mixpanel

GA4

OpenAPI

Tools

Amplitude

Mixpanel

GA4

OpenAPI

Job description

You’ll build developer experiences, content, and community to drive activation, conversion, and expansion, translating AI and identity capabilities into credible tech storytelling for engineers and

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