PLG Growth Marketer for APIs & Developer Experience

Content Creators; New York (NY); On-site; USD 130,000 - 190,000; Full time

Job summary

Socure is hiring a senior Product-Led Growth Marketer to own the self-serve growth path for API and platform products. You will orchestrate discovery, signup, sandbox access, first API call, production, and expansion while partnering with Growth Engineering, Product, Engineering, DevRel, and Sales.

The role emphasizes activation, conversion, and revenue over content output. You’ll lead developer content, docs, samples, and onboarding programs.

Qualifications

• 6–8 years of B2B marketing experience with product-led growth or API/platform growth.
• Proven track record moving self‑serve metrics: activation, conversion, expansion, self‑serve revenue.
• Strong technical fluency: read API docs, sandbox calls, OpenAPI specs.
• Hands‑on with AI agents or coding assistants; familiarity with tools like Claude/Cursor/MCP servers.

Responsibilities

• Own the PLG strategy and funnel for API and platform products: discovery to expansion.
• Identify friction points and run experiments on signup, onboarding, pricing, and in‑product prompts.
• Build lifecycle programs to move sandbox users to production and production to expansion.
• Define product‑qualified leads with Sales and RevOps; route accounts to the right owner.

Skills

B2B marketing

Product-led growth

Developer marketing

Growth analytics

AI agents tooling

Experimentation

Tools

Amplitude

Mixpanel

GA4

Job description

Socure is hiring a senior Product-Led Growth Marketer to own the self-serve growth path for API and platform products. You will orchestrate discovery, signup, sandbox access, first API call, production, and expansion while partnering with Growth Engineering, Product, Engineering, DevRel, and Sales.

The role emphasizes activation, conversion, and revenue over content output. You’ll lead developer content, docs, samples, and onboarding programs.