Developer Marketing Lead

Socure; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health coverage

Parental leave

401k

Life Insurance

PTO

100% Remote

WFH Allowance

Deskpass

Mental Health Support

Learning & Development

EAP

Fertility Provider

Personal Legal Support

Job summary

Socure seeks a Developer Marketing Lead to own positioning and GTM for developers and technical buyers. You will bridge Product, Engineering, and field to drive the developer funnel from awareness to activation and retention.

The role requires translating AI-driven identity and fraud capabilities into credible technical content, plus building enablement like guides, API playbooks, and sandbox environments to speed value realization.

Qualifications

• 6–8 years of B2B marketing experience with focus on developer marketing or API/platform products.
• Strong ability to translate AI-driven identity/fraud capabilities into technical content for engineers.
• Experience partnering with Product and Engineering to embed data and insights into developer narratives.

Responsibilities

• Define and execute a developer marketing strategy across API and platform products.
• Develop ICPs, value propositions, use cases, and competitive positioning for engineers and technical decision-makers.
• Own developer content programs: blogs, docs, demos, webinars, and conference presence.
• Partner with GTM to build campaigns that generate pipeline from technical audiences.
• Track KPIs for developer signups, API activations, and conversion.

Skills

Developer marketing

B2B marketing

API/Platform products

Content strategy

Analytics & KPIs

Cross-functional leadership

Technical storytelling

Go-to-market campaigns

Tools

API docs

SDKs

Developer portals

Job description

Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital economy. We’re hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience — from the first API call to a fully deployed integration

You’ll serve as the primary voice, strategist, and executor for developer-facing go-to-market efforts, acting as the connective tissue between Product, Engineering, and the field. This is a highly strategic, hands‑on role for a senior marketer who thrives at the intersection of technical depth and commercial impact — someone who can speak fluently with engineers while driving the pipeline metrics that matter to sales

Developer Positioning & Messaging

• Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure’s API and platform products
• Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision‑makers
• Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer‑facing narratives
• Translate complex AI‑driven identity and fraud capabilities into compelling, technically credible content that developers trust and share
• Deliver field‑ready and self‑serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time‑to‑value

Developer Campaign Strategy

• Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product‑led growth motions
• Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders
• Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons)
• Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation

Cross‑Functional Partnership

• Act as the developer marketing owner during planning cycles, QBRs, and product launches
• Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what’s built and how it’s positioned
• Establish and track KPIs tied to developer signups, API activations, sandbox‑to‑production conversion, and technical pipeline contribution
• Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions

Benefits

• Health: Comprehensive medical coverage, including vision, dental, and FSA
• Parental Leave: Generous leave allowance for
  parents-to-be
• 401k: Pre‑tax savings for retirement
• Life Insurance: Protect your family in
  case of emergency
• PTO: Take as much time as you need,
  when you need it
• 100% Remote: Work from anywhere anytime, whatever suits your lifestyle
• WFH Allowance: Generous reimbursement program to maximize your WFH setup
• Deskpass: Work in an office environment whenever you feel the need
• Mental Health Provider: Connect with clinicians when you need it
• Learning & Development: Self‑education allowance & free career coaching
• Employee Assistance Program “EAP”: Lifestyle resources available as well as additional mental health resources
• Fertility Provider: Family planning solutions for those interested
• Personal Legal Support: Significant discounts with RocketLawyer

Experience partnering closely with engineering and product teams, and influencing cross‑functional stakeholders without direct authorityStrong project management skills and the ability to drive multiple initiatives simultaneously in a fast‑moving environmentAnalytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention)6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategyStrong ability to translate complex, AI‑driven or data‑centric technology into clear, compelling narratives for technical audiences — without losing the nuanceBonus: hands‑on experience with API documentation, SDKs, developer portals, or product‑led growth strategiesDemonstrated success driving measurable pipeline and product adoption through developer‑focused programs and technical go‑to‑market motions