Senior Platform GTM & Portfolio Marketing Lead

Workday; Pleasanton (CA); Hybrid; USD 134,000 - 226,000; Full time

Job summary

Workday is seeking a Product Marketing Manager for the Platform GTM & Portfolio Strategy team, shaping the platform narrative across Build, Extend, and related tools. You will align messaging with product, developer relations, and field marketing to drive adoption and pipeline in a fast-paced environment.

You will own launches, enable field teams, and collaborate with cross‑functional partners to ensure compelling platform storytelling and effective go‑to‑market programs.

Qualifications

• 4–8 years in product marketing or a closely adjacent GTM function.

Responsibilities

• Messaging, Positioning & Value Proposition: maintain narrative consistency across launches and assets.
• Product Launches & Adoption: lead launch motion and cross‑functional plan to drive outcomes.
• Demand Generation & Pipeline Acceleration: conceptualize and execute demand gen content with field teams.
• Field Enablement & Activation: create materials for sellers including talk tracks, pricing, and demos.

Skills

Product marketing

GTM strategy

Messaging

Job description

Workday is seeking a Product Marketing Manager for the Platform GTM & Portfolio Strategy team, shaping the platform narrative across Build, Extend, and related tools. You will align messaging with product, developer relations, and field marketing to drive adoption and pipeline in a fast-paced environment.

You will own launches, enable field teams, and collaborate with cross‑functional partners to ensure compelling platform storytelling and effective go‑to‑market programs.