Senior Platform Marketing Manager — CIO/CTO Narrative

Workday, Inc.; Boulder (CO); Hybrid; USD 134,000 - 226,000; Full time

Job summary

Workday, Inc. is seeking a Senior Product Marketing Manager on the Platform Marketing team to shape the platform narrative for CIOs, CTOs, and analysts. Translate platform capabilities—AI, tooling, integrations, security—into a credible story for technical executives.

Success will be measured by narrative adoption and field effectiveness. You’ll partner with Product Management, DevRel, Field Marketing, Sellers, and Analysts to ensure the platform story stays coherent across campaigns and

Qualifications

• 8-10+ years in product or platform marketing.
• Familiarity with platform products and IT buyer personas.
• Strong cross-functional orchestration without formal authority.

Responsibilities

• CIO/CTO-facing platform narratives & positioning.
• Market, competitive & analyst intelligence.
• Cross-functional GTM orchestration across teams.
• Field & leadership enablement and storytelling support.

Skills

Executive storytelling

Cross-functional leadership

Platform marketing

AI platform knowledge

Job description

Workday, Inc. is seeking a Senior Product Marketing Manager on the Platform Marketing team to shape the platform narrative for CIOs, CTOs, and analysts. Translate platform capabilities—AI, tooling, integrations, security—into a credible story for technical executives.

Success will be measured by narrative adoption and field effectiveness. You’ll partner with Product Management, DevRel, Field Marketing, Sellers, and Analysts to ensure the platform story stays coherent across campaigns and