Platform Marketing Strategist for CIOs/CTOs

PR Girl Manifesto; Pleasanton (CA); Hybrid; USD 127,000 - 225,000; Full time

Benefits offered by this job

Flexible work

Hybrid schedule

Job summary

Workday is seeking a Platform Product Marketing Manager in Pleasanton, CA, to own executive-level narratives for the platform. You will translate platform capabilities into compelling messaging for CIOs/CTOs and drive cross-functional GTM across marketing, product, DevRel, and sales.

The role emphasizes market intelligence and leadership enablement to land the platform story effectively. The ideal candidate has 8–10+ years in platform marketing, with hands-on experience shaping narratives for

Qualifications

• 8–10+ years in product or platform marketing, with a track record of owning executive-level narrative and positioning.
• Familiarity with platform products and IT buyer personas; credible with CTOs and CIOs.
• Strong ability to align multiple teams around a single narrative and priorities.

Responsibilities

• Lead CIO/CTO-facing platform narratives and messaging for the Workday platform.
• Conduct market, competitive, and analyst intelligence to validate positioning.
• Orchestrate cross-functional GTM efforts across marketing, product, DevRel, and sales.
• Enable field teams and leadership with compelling narratives and use cases.

Skills

Platform marketing

Executive storytelling

Cross-functional collaboration

GTM orchestration

Narrative development

Job description

Workday is seeking a Platform Product Marketing Manager in Pleasanton, CA, to own executive-level narratives for the platform. You will translate platform capabilities into compelling messaging for CIOs/CTOs and drive cross-functional GTM across marketing, product, DevRel, and sales.

The role emphasizes market intelligence and leadership enablement to land the platform story effectively. The ideal candidate has 8–10+ years in platform marketing, with hands-on experience shaping narratives for