Platform GTM Product Marketing Leader

PR Girl Manifesto; Pleasanton, Northern (CA, KY); On-site; USD 127,000 - 226,000; Full time

Job summary

Workday in Pleasanton, CA is seeking a Senior Product Marketing Manager for the Platform GTM & Portfolio Strategy to craft compelling platform stories and own go-to-market motions for Build, Extend and related solutions. You will partner with product, engineering and GTM teams to ensure consistent messaging and successful launches across the field.

You’ll lead demand generation, enablement, and content creation to accelerate pipeline with enterprise SaaS customers, developers, and partners,

Qualifications

• 4–8 years in product marketing or a closely adjacent GTM function.
• Experience in enterprise SaaS, developer tools, or data products is a plus.
• Proven ability to lead launches and field enablement.

Responsibilities

• Messaging, positioning & value proposition across Build platform portfolio.
• Lead full launch motion and cross‑functional planning.
• Conceptualize demand generation content in collaboration with marketing teams.
• Drive field enablement with talk tracks, pricing guides, and demos.

Skills

Product marketing

GTM strategy

Cross-functional collaboration

Enterprise SaaS

Developer tools

Data products

Tools

Campaign planning tools

Launch enablement

Job description

Workday in Pleasanton, CA is seeking a Senior Product Marketing Manager for the Platform GTM & Portfolio Strategy to craft compelling platform stories and own go-to-market motions for Build, Extend and related solutions. You will partner with product, engineering and GTM teams to ensure consistent messaging and successful launches across the field.

You’ll lead demand generation, enablement, and content creation to accelerate pipeline with enterprise SaaS customers, developers, and partners,