Senior Platform GTM Marketing Manager — Remote/Hybrid

Workday, Inc.; Boulder (CO); On-site; USD 127,000 - 226,000; Full time

Job summary

Workday, Inc. is seeking a Product Marketing Manager for the Platform GTM & Portfolio Strategy team to ensure a consistent platform story across buyers, IT buyers, and field teams.

You will shape messaging, assets, and programs for Build and Extend, collaborating with product, developer relations, and GTM partners. In this high-visibility role you own launches, demand generation, and field enablement, coordinating across functions to accelerate pipeline and adoption.

Qualifications

• 4–8 years in product marketing or a closely adjacent GTM function.
• Experience in enterprise SaaS, developer tools, or data products a plus.
• Owner mindset with the ability to manage multiple contexts and deliverables.

Responsibilities

• Define messaging, positioning & value proposition for the Build platform portfolio — ensure narrative consistency across launches and field assets.
• Lead the full launch motion and manage cross-functional plans and outcomes.
• Own demand generation content and pipeline acceleration in collaboration with campaign and regional teams.
• Drive field enablement with talk tracks, pitch materials, FAQs, pricing/packaging guides, and demos.

Skills

Product Marketing

Go-To-Market

Job description

Workday, Inc. is seeking a Product Marketing Manager for the Platform GTM & Portfolio Strategy team to ensure a consistent platform story across buyers, IT buyers, and field teams.

You will shape messaging, assets, and programs for Build and Extend, collaborating with product, developer relations, and GTM partners. In this high-visibility role you own launches, demand generation, and field enablement, coordinating across functions to accelerate pipeline and adoption.