Platform GTM Marketing Lead — Build & Extend

Workday; Boulder (CO); Hybrid; USD 127,000 - 226,000; Full time

Job summary

Workday in Boulder is seeking a Product Marketing Manager to craft the platform story for Build and Extend. You’ll own messaging, the go-to-market strategy, and the end-to-end launch process to accelerate adoption across the platform portfolio.

You will partner with product, Technical PMK, developer relations, and GTM teams, aligning with campaign and regional marketing to reach the right audience with the right message at the right moment.

Qualifications

• 4–8 years in product marketing or a closely adjacent GTM function.

Responsibilities

• Lead messaging, positioning, and value proposition across platform portfolio.
• Own the launch motion and drive adoption for new capabilities.
• Conceptualize and execute demand gen content to support campaigns and field programs.
• Drive field enablement with talk tracks, pitch materials, and demos.

Skills

Product marketing

GTM strategy

Cross-functional collaboration

Job description

Workday in Boulder is seeking a Product Marketing Manager to craft the platform story for Build and Extend. You’ll own messaging, the go-to-market strategy, and the end-to-end launch process to accelerate adoption across the platform portfolio.

You will partner with product, Technical PMK, developer relations, and GTM teams, aligning with campaign and regional marketing to reach the right audience with the right message at the right moment.