Senior Personalization Manager

United States Digital Space LLC; United States; Remote; USD 98,000 - 157,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Match

Employee Stock Purchase Plan

Paid Holidays & PTO

Job summary

United States Digital Space LLC is seeking a strategic Personalization Manager to lead the development and optimization of personalized digital experiences that drive engagement, conversion, and growth across the digital ecosystem.

You will manage a team of personalization coordinators and collaborate cross-functionally with Web, Content, Design, Demand Generation, and Analytics to deliver audience-specific experiences using Adobe Target, A/B testing, and data-driven optimization.

Qualifications

• Bachelor’s degree in Marketing, MIS, or CS.
• 5+ years in digital marketing/personalization, with 2+ years in leadership.
• Hands-on experience with Adobe Target (Experience Targeting, A/B testing, Recommendations, Automated Personalization).

Responsibilities

• Lead and mentor Personalization Coordinators and manage campaigns.
• Plan and execute personalization campaigns and experiments.
• Maintain and prioritize the personalization roadmap.
• Develop personalization strategies aligned with journey goals.
• Collaborate with analytics, web, and marketing teams to measure success.

Skills

Adobe Target

Personalization strategy

A/B testing

Web analytics

Team leadership

Cross-functional collaboration

HTML/CSS basics

Education

Bachelor’s degree in Marketing/Data Science/MIS/CS

Tools

Adobe Target

Adobe Analytics

Google Analytics

Looker Studio

Job description

United States Digital Space LLC is seeking a strategic Personalization Manager to lead the development and optimization of personalized digital experiences that drive engagement, conversion, and growth across the digital ecosystem.

You will manage a team of personalization coordinators and collaborate cross-functionally with Web, Content, Design, Demand Generation, and Analytics to deliver audience-specific experiences using Adobe Target, A/B testing, and data-driven optimization.