Personalization Strategy Architect

Avantor

Radnor (Delaware County)

On-site

USD 78,000 - 125,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Employee stock purchase program

11 paid holidays

18 PTO days annually

Volunteer time off

Parental leave (6 weeks)

Job summary

Avantor is seeking a strategic Personalization Strategist to design, implement, and optimize dynamic digital experiences that drive engagement, improve customer journeys, and support business goals across channels.

You will collaborate with Analytics, Web, Content and CRM teams to build scalable personalization systems, deploy audience targeting frameworks, and run experiments using platforms like Adobe Target, Optimizely, and Dynamic Yield.

Qualifications

High School Diploma required.
Bachelor’s Degree in Marketing, Data Science, MIS, or Computer Science strongly preferred.
3–5+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles.
Proficiency with web analytics tools (Adobe Analytics, Google Analytics, Looker Studio) and experience partnering with data and technical teams.
Familiarity with HTML, CSS, or front-end code structures and how they impact rendering and personalization deployments.
Experience with CDP platforms, CRM integrations, or audience orchestration tools.
Understanding of UX design, behavioral science, or CRO frameworks.
Experience in B2B, SaaS, or multi-region environments with complex journeys.
Hands-on experience with Adobe Target, Optimizely, Dynamic Yield, or similar platforms.
Strong segmentation, lifecycle marketing, targeting logic, and A/B testing knowledge.
Exceptional cross-functional collaboration and translating data into actionable insights.
Agile or matrixed work environments"

Responsibilities

Develop and implement personalized experience strategies that support customer acquisition, engagement, and retention across digital channels.
Partner with Marketing, Product, and Content teams to align personalization efforts with campaign objectives, lifecycle touchpoints, and segment-level goals.
Translate strategic personalization ideas into scalable experiments, decision logic, and test frameworks based on user behavior and business priorities.
Own development and refinement of audience segmentation strategies using behavioral, demographic, CRM, and lifecycle data.
Collaborate with Analytics and MarTech to define targeting rules, segment logic, and eligibility criteria for dynamic content delivery.
Optimize targeting strategies over time based on campaign performance and evolving customer behavior.
Lead A/B, multivariate, and rule-based personalization experiments across web and mobile using platforms like Adobe Target.
Define hypotheses, KPIs, and success criteria; ensure QA across variants and channels.
Use results to inform future personalization strategies and scalable improvements.
Partner with Analytics to analyze campaign results and build dashboards surfacing key insights.
Contribute to post-campaign learnings influencing near- and long-term content strategy.
Identify opportunities based on journey gaps and new data or platform capabilities.
Act as personalization point of contact for Web Production, Creative, CRM, and Demand Generation teams.
Collaborate on campaign planning to integrate personalized experiences from the start.
Stay updated on industry trends and platform updates to evolve practices.