Personalization Strategy Lead: Adobe Target & A/B Testing

United States Digital Space LLC; United States; Remote; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Wellness programs

401(k) plan with company match

Employee stock purchase program

11 paid holidays

18 PTO days annually

Volunteer time off

6 weeks of parental leave

Job summary

United States Digital Space LLC is seeking a strategic Personalization Strategist to design, implement, and optimize dynamic experiences using platforms like Adobe Target. You will shape the personalization strategy, craft audience targeting, and drive data-informed experiences across channels.

You will collaborate with Analytics, Web, Content, and CRM to build scalable systems that improve engagement and onboarding. Experience with CDP, UX, and lifecycle marketing is essential for success.

Qualifications

• High School Diploma required; Bachelor’s degree in Marketing, Data Science, MIS or CS preferred.
• 3–5+ years in personalization, digital marketing, UX optimization, or martech.
• Proficient with web analytics tools (Adobe Analytics, GA, Looker Studio).
• Familiarity with HTML/CSS/front-end code structures and how they impact personalization deployments.
• Experience with CDP platforms, CRM integrations, or audience orchestration tools.
• Understanding of UX design, behavioral science, or CRO frameworks.
• Experience in B2B, SaaS, or multi-region environments with complex journeys.
• Hands-on experience with Adobe Target, Optimizely, Dynamic Yield or similar platforms.
• Strong segmentation, lifecycle marketing, targeting logic, and A/B testing methodologies.
• Exceptional cross-functional collaboration and ability to translate data into insights.
• Comfortable in Agile or matrixed environments.

Responsibilities

• Develop and implement personalized experience strategies across digital channels.
• Partner with Marketing, Product, and Content to align personalization with campaigns and lifecycle goals.
• Translate strategy into scalable experiments, decision logic, and test frameworks.
• Own development of audience segmentation using behavioral, CRM, and lifecycle data.
• Lead personalization experiments (A/B, multivariate) across web and mobile using target platforms.
• Define hypotheses, KPIs, and success criteria; document and QA variants.
• Analyze campaign results with Analytics and build dashboards to surface insights.
• Identify personalization opportunities from data gaps, new data, or platform capabilities.
• Collaborate as the personalization point of contact across Web Production, Creative, CRM, and Demand Gen teams.

Skills

Data-driven decision making

Cross-functional collaboration

UX understanding

A/B testing

Agile / matrixed environments

Strong communication

Education

High School Diploma

Bachelor’s Degree in Marketing

Data Science

MIS

Computer Science

Tools

Adobe Analytics

Google Analytics

Looker Studio

HTML

CSS

Adobe Target

Optimizely

Dynamic Yield

Job description

United States Digital Space LLC is seeking a strategic Personalization Strategist to design, implement, and optimize dynamic experiences using platforms like Adobe Target. You will shape the personalization strategy, craft audience targeting, and drive data-informed experiences across channels.

You will collaborate with Analytics, Web, Content, and CRM to build scalable systems that improve engagement and onboarding. Experience with CDP, UX, and lifecycle marketing is essential for success.