Personalization & Experience Architect

Socket.dev; San Jose (CA); On-site; USD 113,000 - 164,000; Full time

Job summary

Adobe is seeking a Personalization & Experience Specialist to lead the end‑to‑end delivery of personalized digital experiences across Adobe surfaces. You will gather requirements, define personalization rules, author content in a headless CMS, and build global campaigns.

In collaboration with Product, Engineering, and Operations, you will run experiments, validate data, monitor live campaigns with Splunk, and own incident triage and resolution.

Qualifications

• 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms.
• Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely).
• Understanding of personalization, audience segmentation, and A/B testing.
• Incident management, SLA adherence, and on‑call support experience.

Responsibilities

• Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads.
• Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency.
• Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys.
• Build campaigns to deliver personalized content experiences to a global customer base.
• Support and optimise controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy.
• Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage.
• Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams.
• Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations.
• Participate in on‑call rotations within defined SLA windows.
• Maintain runbooks, incident playbooks, test cases, and operational documentation.
• Contribute to automation initiatives to improve testing efficiency and reduce toil.

Skills

JSON scripting

Campaign orchestration

A/B testing

Incident management

Splunk

REST API

Education

Bachelor’s degree in a related field

Tools

Splunk

Postman

SQL

REST API validation

HTML/JavaScript basics

Job description

Adobe is seeking a Personalization & Experience Specialist to lead the end‑to‑end delivery of personalized digital experiences across Adobe surfaces. You will gather requirements, define personalization rules, author content in a headless CMS, and build global campaigns.

In collaboration with Product, Engineering, and Operations, you will run experiments, validate data, monitor live campaigns with Splunk, and own incident triage and resolution.