Senior Manager, Digital Personalization

Academy Sports and Outdoors; Katy (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Academy Sports + Outdoors is seeking a Digital Personalization leader to develop and execute a comprehensive strategy across web, mobile, and app platforms. You will own personalized recommendations across homepage, PDPs, cart, and checkout, partnering with data science, UX, and engineering to implement real-time personalization based on customer data and behavior.

The role requires 5+ years in personalization or related fields, strong analytical skills, and the ability to drive cross-functional

Qualifications

• Bachelor's degree in Marketing, Business or relevant field of study required.
• 5+ years of experience in personalization, email marketing, loyalty, app or payment marketing, web design, project management or production management.

Responsibilities

• Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.
• Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (homepage, PDPs, cart, checkout, post-purchase).
• Partner with data science, UX, and engineering teams to implement real-time personalization using customer data, browsing behavior, and purchase history.
• Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.
• Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.
• Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
• Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.
• Document personalization and design processes, and deliverables.
• Develop a thorough understanding of the Academy’s policies, procedures, and safety rules.
• Duties may change; team members may be required to perform other duties as assigned.

Skills

Interpersonal skills

Analytical thinking

Self-motivated

Detail-oriented

Strategic thinking

Education

Bachelor's degree (Marketing / Business)

Job description

Academy Sports + Outdoors is seeking a Digital Personalization leader to develop and execute a comprehensive strategy across web, mobile, and app platforms. You will own personalized recommendations across homepage, PDPs, cart, and checkout, partnering with data science, UX, and engineering to implement real-time personalization based on customer data and behavior.

The role requires 5+ years in personalization or related fields, strong analytical skills, and the ability to drive cross-functional