Digital Personalization Architect

Experimentation Jobs; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Avantor is seeking a Digital Personalization Strategist to drive personalized experiences across web and mobile. You will own audience segmentation using behavioral, demographic, CRM, and lifecycle data to support acquisition, engagement, and retention.

You will lead A/B, multivariate, and rule-based experiments using Adobe Target or similar platforms to optimize personalization strategies and measurable outcomes for digital channels.

Responsibilities

• Develop personalized experience strategies across digital channels (web and mobile).
• Own audience segmentation using behavioral, demographic, CRM, and lifecycle data to optimize acquisition, engagement and retention.
• Lead A/B, multivariate, and rule-based personalization experiments using Adobe Target or similar platforms.

Job description

Avantor is seeking a Digital Personalization Strategist to drive personalized experiences across web and mobile. You will own audience segmentation using behavioral, demographic, CRM, and lifecycle data to support acquisition, engagement, and retention.

You will lead A/B, multivariate, and rule-based experiments using Adobe Target or similar platforms to optimize personalization strategies and measurable outcomes for digital channels.