Senior Performance Marketing Specialist – Google & Meta Ads

Bytez; Tennessee; On-site; USD 67,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Job summary

Bytez Corp is seeking an experienced Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads. The role focuses on lead generation, campaign performance, and ROI improvement while managing budgets and tracking conversions.

The candidate should be proficient with GA4 and GTM, and capable of independent optimization, analysis, and reporting. This in-person role is based in Tennessee, United States.

Qualifications

• Hands-on experience planning, executing, and optimizing paid campaigns.
• Proven track record with Google Ads and Meta Ads for lead gen.
• Strong skills in keyword research and audience targeting.
• Ability to analyse campaign data and optimise performance.

Responsibilities

• Plan, create, and manage Google Ads and Meta Ads campaigns.
• Develop effective lead generation strategies.
• Conduct keyword research and competitor analysis.
• Create and optimise search, display, and social media ad campaigns.
• Monitor performance metrics (CPC, CTR, CPL, conversions).
• Analyse data to improve advertising performance.
• Set up conversion tracking with GA4 and GTM.
• Execute A/B tests on creatives, headlines, audiences, and landing pages.
• Prepare regular performance reports.
• Identify opportunities to improve lead quality and reduce costs.

Skills

Google Ads

Meta Ads

PPC

Lead generation

Keyword research

Audience targeting

Campaign analysis

Conversion tracking

Tools

Google Analytics 4

Google Tag Manager

Job description

Bytez Corp is seeking an experienced Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads. The role focuses on lead generation, campaign performance, and ROI improvement while managing budgets and tracking conversions.

The candidate should be proficient with GA4 and GTM, and capable of independent optimization, analysis, and reporting. This in-person role is based in Tennessee, United States.