Performance Marketing Specialist - Google & Microsoft Ads

GSM Outdoors, LLC; Irving (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

GSM Outdoors is seeking a data-driven Performance Marketing Specialist to elevate paid media across Google Ads and Microsoft Ads for multiple brands. You will analyze campaigns, manage budgets, and optimize product feeds to drive direct‑to‑consumer traffic and revenue.

The role requires hands-on experience with shopping campaigns, performance max, and feed optimization, with cross‑functional collaboration across Creative, E‑Commerce, and Web teams to improve the customer journey and conversion

Qualifications

• Bachelor’s degree in Business/Marketing/Commerce or related field.
• 2+ years of hands-on performance marketing experience.
• Experience managing Google Ads for e‑commerce brands.
• Experience with Microsoft Ads and campaign setup/optimization.
• Experience with Google Shopping and Performance Max campaigns.
• Experience with Google Merchant Center and product feeds.
• Meta Ads Manager experience is a plus.

Responsibilities

• Execute and optimize paid media campaigns across Google Ads and Microsoft Ads.
• Manage budgets, targeting, product feeds, keyword strategies, and ROAS.
• Collaborate with cross‑functional teams to align campaigns with brand goals.
• Develop high‑level paid search strategies across brands and categories.
• Provide analytics, reporting, and actionable recommendations.
• Support Meta campaigns as needed and test cross‑channel strategies.

Skills

Analytical thinking

Campaign optimization

Bid strategy

Cross-functional collaboration

Data-driven

Education

Bachelor’s degree in Business/Marketing/Commerce

Tools

Google Ads

Microsoft Ads

GA4

Google Tag Manager

Looker Studio

Google Merchant Center

Job description

GSM Outdoors is seeking a data-driven Performance Marketing Specialist to elevate paid media across Google Ads and Microsoft Ads for multiple brands. You will analyze campaigns, manage budgets, and optimize product feeds to drive direct‑to‑consumer traffic and revenue.

The role requires hands-on experience with shopping campaigns, performance max, and feed optimization, with cross‑functional collaboration across Creative, E‑Commerce, and Web teams to improve the customer journey and conversion