Performance Marketing Specialist

Success Matcher Recruitment; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Success Matcher Recruitment is hiring a hands-on Performance Marketing Specialist to lead paid acquisition for a ground-up growth phase in San Francisco. You will own campaigns from scratch across Meta Ads with Google Ads as a secondary driver, building full-funnel structures in a lean, fast-paced team.

You will manage budgets in ad managers, run tests, analyze data in GA4 and PostHog, and optimize CAC weekly.

Qualifications

• 2–5 years of direct, hands-on performance marketing experience with deep, proven expertise in Meta Ads.

Responsibilities

• End-to-End Campaign Execution: Manage and scale daily operations within Meta Ads Manager and Google Ads.
• Testing & Optimization: Design, launch, and evaluate creative, copy, and audience tests to optimize conversion rates and CAC.
• Data & Attribution: Leverage GA4, PostHog, CAPI, and custom UTM parameters to track full-funnel performance and make data-driven budget allocation decisions.
• Continuous System Improvement: Identify friction points across the user acquisition journey and refine growth loops weekly.

Skills

Meta Ads

Google Ads

GA4

PostHog

Conversions API (CAPI)

UTM Tracking

Tools

Meta Ads Manager

Google Ads Platform

GA4

PostHog

Conversions API (CAPI)

Job description

Position Title

Performance Marketing Specialist

Salary

$130,000 – $160,000 base salary + competitive equity

Location

San Francisco, CA (Union Street)

No. of Headcount Needed

1

No Relocation Package

No Visa Sponsorship

About the Role

Our client, an elite early-stage AI startup backed by top-tier investors like Kleiner Perkins and Nexus, is seeking a hands-on Performance Marketing Specialist to lead paid acquisition from the ground up. If you thrive in high-ownership environments, excel at building full-funnel ad campaigns from scratch, and want to be a founding member of a lean, high-velocity growth team, this role is for you.

As the founding Performance Marketing Specialist, you will take full ownership of paid acquisition channels, primarily leveraging Meta Ads alongside Google Ads as a strong secondary driver. You will spend your days directly inside ad managers—building campaign structures, running rigorous tests, analyzing data, managing budgets, and optimizing performance loops on a daily basis.

Key Responsibilities

• End-to-End Campaign Execution: Manage and scale daily operations within Meta Ads Manager and Google Ads.

• Testing & Optimization: Design, launch, and evaluate creative, copy, and audience tests to optimize conversion rates and Customer Acquisition Cost (CAC).

• Data & Attribution: Leverage tools like GA4, PostHog, CAPI, and custom UTM parameters to track full-funnel performance and make data-driven budget allocation decisions.

• Continuous System Improvement: Identify friction points across the user acquisition journey and refine growth loops weekly.

What We Are Looking For

• Experience: 2–5 years of direct, hands-on performance marketing experience, with deep, proven expertise in Meta Ads.

• Technical Proficiency: Fluent with Meta Ads Manager, Google Ads, GA4, PostHog, Conversions API (CAPI), and robust UTM tracking setups.

• Execution Focus: A self-starter who loves being in the weeds, analyzing hard data, and scaling winning tactics independently.

• Work Arrangement: 100% on-site, 5 days a week at the San Francisco office (Union Street). Must be authorized to work in the US without sponsorship.