Remote Paid Media Manager: Meta & Google Ads Expert

Smart, Savvy; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Performance-based bonus

Fully remote in Canada

Flexible vacation policy

Employee or independent contractor

Job summary

Smart, Savvy + Associates partners with a fast-growing digital marketing agency to hire a hands-on Paid Media Manager. The role centers on Meta Ads Manager and Google Ads, building campaigns, optimizing performance, and driving data-driven decisions that impact client results.

You will own campaign performance, resolve attribution issues with GA4, GTM, and CAPI, test strategies, and collaborate with strategists and account teams.

Qualifications

• 5+ years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads.
• Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking.
• Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools.
• Proven experience managing significant paid media budgets directly, not simply overseeing agency partners.

Responsibilities

• Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads.
• Monitor campaign performance daily and adjust budgets, bidding, audiences, and creative to improve results.
• Diagnose and resolve attribution and conversion tracking issues across GA4, GTM, Meta Pixel, and CAPI.
• Plan and execute creative testing strategies and continuously optimize audiences and placements.

Skills

Paid media management

Campaign optimization

Data-driven decision making

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API (CAPI)

Job description

Smart, Savvy + Associates partners with a fast-growing digital marketing agency to hire a hands-on Paid Media Manager. The role centers on Meta Ads Manager and Google Ads, building campaigns, optimizing performance, and driving data-driven decisions that impact client results.

You will own campaign performance, resolve attribution issues with GA4, GTM, and CAPI, test strategies, and collaborate with strategists and account teams.