Senior Performance Marketing Manager (Hybrid)

Wella Operations US LLC; Calabasas (CA); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays

Paid time off (PTO)

Job summary

ghd is seeking a Senior Manager, Performance Marketing in Calabasas (Hybrid – 3 days onsite) to lead cross‑channel strategy across paid search, social, affiliate, influencer, and retail media. External agencies handle media buying.

You will partner with Finance and Analytics to forecast and analyze performance and drive growth in DTC, Amazon, and Retail Media. The role requires 5–10 years in performance/growth marketing, agency management, and strong analytical, communication, and project

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• 5–10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.
• Strong experience working through agencies to execute ads or manage platforms.
• Solid understanding of paid media channels including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
• Experience developing customer journey strategies and cross‑channel plans that improve outcomes.
• Familiarity with MMM, MTA/MMT, incrementality testing, match‑market testing, attribution, and media effectiveness analysis.
• Experience developing investment strategies and budget allocation using data and commercial insights.
• Highly analytical with strong project management and communication skills.
• Experience in beauty, fashion, or premium consumer brands is a plus.

Responsibilities

• Define and own the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, and retail media.
• Lead the strategic relationship with performance agencies and set priorities and success metrics.
• Ensure agencies meet KPIs, testing roadmaps, and optimization plans.
• Coordinate cross‑channel DTC, Amazon, and Retail Media strategies for cohesive execution.
• Partner with Finance and Analytics for forecasting and post‑campaign analysis (no direct budget ownership).
• Evaluate new platforms and partners; advise where to test, scale, or deprioritize.
• Act as agency sponsor to drive success and align internal and external teams.
• Define and optimize end‑to‑end customer journeys across touchpoints.
• Identify growth opportunities and improve marketing efficiency across channels.

Skills

Performance marketing

Agency management

Paid media

Measurement

Cross‑channel strategy

Communication

Education

Bachelor's degree

Tools

Amazon Ads

DSP

Criteo

Job description

ghd is seeking a Senior Manager, Performance Marketing in Calabasas (Hybrid – 3 days onsite) to lead cross‑channel strategy across paid search, social, affiliate, influencer, and retail media. External agencies handle media buying.

You will partner with Finance and Analytics to forecast and analyze performance and drive growth in DTC, Amazon, and Retail Media. The role requires 5–10 years in performance/growth marketing, agency management, and strong analytical, communication, and project