Director of Performance Marketing - Hybrid Growth Leader

HFC Rebrand; Flower Mound (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

FSAs

HSAs

Annual Bonus

401(k) matching

Paid Holidays

Volunteer Time Off

Open PTO

Job summary

Home Franchise Concepts seeks a Director of Performance Marketing to accelerate growth across its franchise brands. You will optimize national advertising fund media, local-area marketing, and agency partnerships to drive demand, leads, and revenue.

The role requires cross-functional leadership with Brand Marketing, Analytics, Finance, and IT/MarTech to improve marketing effectiveness. The ideal candidate brings deep expertise in paid media, full-funnel measurement, and local-market activation,

Qualifications

• Bachelor’s degree or higher in a relevant field.
• 8–12 years of progressive marketing experience with performance focus.
• Experience leading large-scale paid media investments across brands.
• Franchise/local-market experience strongly preferred.

Responsibilities

• Lead the performance marketing strategy across the franchise portfolio to drive demand, leads, and revenue.
• Set and monitor performance targets by brand, channel, and market.
• Translate insights into actionable investment and optimization plans.

Skills

Performance marketing

Paid media

Customer acquisition

Growth marketing

Franchise / multi-location

Team leadership

Analytics

Agency management

Strategic thinking

Education

Bachelor’s degree in Marketing, Business Administration, Analytics, or related field

Tools

Google Ads

Meta Ads

Marketing analytics platforms

GA4

Job description

Home Franchise Concepts seeks a Director of Performance Marketing to accelerate growth across its franchise brands. You will optimize national advertising fund media, local-area marketing, and agency partnerships to drive demand, leads, and revenue.

The role requires cross-functional leadership with Brand Marketing, Analytics, Finance, and IT/MarTech to improve marketing effectiveness. The ideal candidate brings deep expertise in paid media, full-funnel measurement, and local-market activation,