Senior Performance Marketing Manager

VSCO; United States; Remote; USD 160,000 - 175,000; Full time

Job summary

VSCO is seeking a Senior Performance Marketing Manager to lead user acquisition and app store optimization efforts. This pivotal role requires a strong analytical mindset and a passion for creative communities, focusing on performance marketing channels to drive user growth.

Benefits

Remote work with offices in SF and NYC

Competitive Salary & Equity

Medical, dental, and vision insurance

Flexible Time Off

Company-paid parental and medical leave

Mental health resources and tech reimbursements

Qualifications

• 5+ years in performance marketing focused on mobile app acquisition.
• Proven success with paid media campaigns.
• Experience in managing affiliate marketing programs.

Responsibilities

• Develop and execute paid media strategies across platforms.
• Drive user acquisition focusing on CAC and LTV.
• Manage and optimize app store visibility and performance.

Skills

Analytical skills

Problem-solving

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

AppsFlyer

Adjust

Job description

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.Our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community.

We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone.

We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive and innovative culture.

Here are some of the traits we expect from all VSCOnauts:

• Modest Overachiever: You exemplify a growth-mindset and seek feedback as fuel for growth. You are driven to excel in service of the whole, reaching beyond your immediate path.
• Winner’s Mindset: Beyond an intrinsic motivation to succeed, you have the grit and determination critical to preserve in spite of obstacles. You persist with purpose, balancing ambition with empathy and optimism.
• Ownership with Impact: You show up and stay in it, driving progress over perfection. You don’t wait to be told, you take initiative in ways that lift others and build lasting impact.
• Force Multiplier: You have deep skills and know how to scale knowledge to make our team better. You are a team catalyst and create momentum through collaboration.
• Rigorous Focus on Outcomes: You keep the bar high and embrace the future. You prioritize what matters most for our mission, leading with clarity, discipline, and care.

Our values and high performance traits are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our Careers Page.

About the role

VSCO is seeking a dynamic and results-driven Senior Performance Marketing Manager to lead our paid media, acquisition, and app store optimization efforts. This role is pivotal in driving user growth and engagement by strategically leveraging various performance marketing channels. The ideal candidate will possess a strong analytical mindset, a deep understanding of the mobile app ecosystem, and a passion for creative communities. You will be responsible for optimizing campaigns across platforms, managing budgets, and delivering actionable insights to achieve our acquisition goals.

The day-to-day

• Paid Media Strategy & Execution:
• Develop and execute comprehensive paid media strategies across various platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user acquisition and engagement.
• Manage and optimize campaign budgets, bids, and targeting to maximize ROI.
• Conduct A/B testing and analyze campaign performance to identify areas for improvement.
• Stay up-to-date with the latest trends and best practices in paid media.
• Acquisition Marketing:
• Drive user acquisition through a data-driven approach, focusing on key metrics such as CAC, LTV, and retention.
• Identify and evaluate new acquisition channels and opportunities.
• Collaborate with cross-functional teams (product, design, engineering) to optimize the user onboarding and conversion funnel.
• App Store Optimization (ASO) & App Store Ads:
• Develop and implement ASO strategies to improve app visibility and organic downloads.
• Conduct keyword research, optimize app store listings (title, description, screenshots, videos), and monitor app store rankings.
• Manage and optimize Apple Search Ads.
• Analyze and report on ASO performance and provide recommendations for continuous improvement.
• Affiliate Marketing:
• Manage and grow a VSCO affiliate program.
• Identify and onboard new affiliate partners.
• Track and analyze affiliate performance, and optimize campaigns to drive conversions.
• Reporting & Analytics:
• Develop and maintain comprehensive performance reports and dashboards.
• Analyze data to identify trends, insights, and opportunities for optimization.
• Provide regular updates and recommendations to stakeholders.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, or a related field.
• 5+ years of experience in performance marketing, with a focus on mobile app acquisition.
• Proven track record of success in managing paid media campaigns across various platforms.
• Strong understanding of ASO principles and best practices.
• Experience managing affiliate marketing programs.
• Proficient in using analytics tools (e.g., Google Analytics, AppsFlyer, Adjust).
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Experience working in the creative/photography app space or another app aimed at a relatively small slice of professionals and hobbyists is highly preferred.
• Passion for photography and the creative community is a plus.

Nice to haves

• Experience with media measurement and data visualization tools.
• Knowledge of mobile app development and product management.
• Familiarity with marketing automation platforms.

Job Perks

• Remote work with offices in SF and NYC
• Regular in-person events events to connect and collaborate
• Competitive Salary & Equity
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
• Other perks including mental health resources and tech reimbursements

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $160,000 - $175,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance.

The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note:

The application window for this role will be open until at least 6/30/25. This opportunity will remain online based on business needs which may be before or after the specified date.

Be careful of fraudulent job posts.

If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse).

Note that VSCO will never ask for financial information or sensitive personal information during the application process.