Senior Marketing Manager

Vita; United States; Remote; USD 125,000 - 175,000; Full time

Job summary

A leading company in employee benefits consulting, Vita is seeking a Senior Marketing Manager for a fully remote position. This role involves driving marketing strategy, managing digital campaigns, and enhancing client engagement to support growth. The ideal candidate will have extensive B2B marketing experience with a strong data-driven approach, and the ability to craft compelling communication to elevate the Vita brand.

Benefits

Flexible time off

Health and Dependent Care FSAs

401(k) with employer matching

Comprehensive health insurance

Access to professional career coaches

Remote-first culture

Qualifications

• Experience in B2B marketing with a focus on strategy and execution.
• Proficiency in marketing analytics and CRM tools.
• Strong communication skills with the ability to influence.

Responsibilities

• Plan and execute multi-channel digital campaigns to drive demand.
• Shape and enhance the brand voice and visual identity.
• Lead management of the company website and content strategy.

Skills

B2B marketing

Data-driven mindset

Strong writing abilities

Project management

Customer-centric approach

Growth-oriented mindset

Collaborative teamwork

Education

6+ years of marketing experience

Tools

HubSpot

Google Ads

Microsoft Dynamics

Canva

Figma

Job description

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Location: Remote (U.S. based) | Full-time

Are you a curious, growth-oriented marketer with an entrepreneurial mindset? Do you thrive in a collaborative environment where you can build, experiment, and make a real impact? Vita is seeking a Senior Marketing Manager for a fully remote role (U.S. based) to help elevate our purpose-driven brand at the intersection of employee benefits, HR consulting, and health advocacy. You'll contribute across the marketing spectrum driving growth, supporting client teams, and shaping how we show up in the market.

What You’ll Do

Drive Demand & Digital Strategy

• Plan and execute multi-channel digital campaigns using paid media, SEO, SEM, and geo-targeting
• Optimize lead generation funnels and improve performance with data-driven insights
• Develop polished, on-brand collateral and presentations to support client-facing teams
• Create clear, differentiated messaging to help teams communicate value effectively
• Support planning and coordination of client workshops and events to enable sales and strengthen client relationships.

Enhance Client Engagement

• Create campaigns that deepen relationships, support retention, and promote expansion opportunities
• Highlight client success through storytelling and advocacy programs

Strengthen the Vita Brand

• Shape and maintain a cohesive brand voice and visual identity
• Ensure brand consistency across channels and initiatives

Lead Website & Content Experience

• Manage the company website (HubSpot CMS) and enhance user experience and performance
• Partner with stakeholders to ensure timely, strategic updates aligned with business goals

Optimize Marketing Operations

• Manage CRM and marketing automation platforms (HubSpot, Microsoft Dynamics)
• Oversee marketing analytics, budget tracking, and vendor relationships
• Use insights to iterate and improve program efficiency and impact

Additional Experience / Nice to Have

While not required, experience in the following areas is a plus and would enhance your impact in the role:

• Content Strategy: Planning and creating thought leadership content, blogs, and email marketing campaigns
• Creative Production: Designing visual assets or contributing to video and multimedia content
• Earned Media & PR: Engaging with media outlets, industry publications, or influencers in the HR and benefits space
• Lifecycle Marketing: Crafting personalized communications that guide prospects and clients through their journey from awareness to advocacy

What You Bring

• 6+ years of broad-based B2B marketing experience
• Strong strategy development and hands-on execution skills
• Excellent writing and communication abilities
• Data-driven mindset and comfort with marketing analytics
• Strong project management skills; organized and proactive
• Embraces new technologies, especially AI
• Customer-centric and growth-oriented
• Familiar with HubSpot, Google Ads, LinkedIn Ads, SEMrush, Microsoft Dynamics, Canva, Figma
• Experience in HR, benefits, or professional services (nice to have)
• Experience in design work, PR, or lifecycle marketing (nice to have)

About Vita

Vita is a trusted partner to innovative organizations seeking smarter ways to care for their people. We deliver employee benefits consulting, HR technology solutions, compliance support, and health advocacy services designed to simplify the complex and elevate the employee experience.

Vita offers a comprehensive benefits package designed to support your well-being and professional growth:

• Flexible time off
• Remote-first culture (U.S. based)
• Health and Dependent Care FSAs with employer contributions
• 401(k) with employer matching and profit sharing
• Family building benefits
• Funded Health Reimbursement Arrangement (HRA)
• Medical, dental, and vision insurance
• Life, disability, and long-term care insurance
• Access to professional career coaches
• Wellness program with monetary rewards
• Rewards and recognition program
• Home office budget

The salary range for this role is $125,000–$175,000 USD, based on a Tier 1 market such as the San Francisco Bay Area. Actual compensation will be determined by a variety of factors, including geographic location, relevant experience, and qualifications.

This is a 100% remote position open to candidates based in the United States. While remote-first, the role will require occasional domestic travel (less than 20%) for events, team meetings, or client engagements.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Business Consulting and Services

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