Senior Customer Marketing Manager

Employ; United States; Remote; USD 145,000 - 165,000; Full time

Job summary

Employ is seeking a Senior Customer Marketing Manager to enhance customer engagement and loyalty through strategic campaigns and events. The ideal candidate will have a strong background in B2B marketing, with over 5 years of experience in customer-facing roles, focusing on advocacy and retention strategies. This remote opportunity offers a dynamic environment with the potential for significant impact in HR Tech.

Benefits

Competitive salary and benefits

Flexible work environment

Health coverage

401(k)

Generous PTO

Qualifications

• 5+ years of experience in customer marketing or field marketing, especially in B2B SaaS or HR Tech.
• Proven experience in customer campaigns and advocacy.
• Strong background in customer engagement strategies.

Responsibilities

• Drive strategic campaigns and manage customer-focused initiatives.
• Collaborate on customer events and experiences.
• Create sales enablement materials to support internal teams.

Skills

Campaign strategy

Project management

Customer advocacy

Communication

Data-driven decision making

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Marketo

Gainsight

Job description

#Description#

Senior Customer Marketing Manager

Location: Remote (U.S. Based)

Department: Marketing

Reports To: Senior Director of Product & Customer Marketing

Employment Type: Full-Time

Join Employ and help shape the future of customer engagement in HR Tech.

At Employ, we’re transforming the way companies attract, hire, and retain top talent. Our suite of recruiting solutions is used by thousands of growing businesses, and our customers are at the heart of everything we do. We're looking for a Senior Customer Marketing Manager to lead strategic, customer-facing initiatives that build stronger relationships, deepen engagement, and drive long-term success for our customers—and for Employ.

About The Role

As the Senior Customer Marketing Manager, you’ll be the driving force behind high-impact experiences, campaigns, and content that engage our enterprise and mid-market customers. You’ll bring our brand to life through executive events, lifecycle campaigns, special programs, and enablement materials that support Sales and Customer Success. In this role, you’ll lead cross-functional initiatives that amplify customer voices, build loyalty, and increase retention.

This role is ideal for a senior-level marketer who’s equal parts strategist and doer—someone who’s creative, independent, collaborative, highly organized, and passionate about crafting customer experiences that deliver real business results.

What You’ll Do

• Drive Strategic Campaigns: Plan and execute customer-focused campaigns aligned with product launches, lifecycle milestones, and key business priorities with minimal supervision. Make strategic recommendations on programs and campaigns using segmentation, data, and other inputs, aligning with Employ’s Customer Experience organization.
• Collaborate on Customer Events & Experiences: Own the promotion and execution of high-impact events with our events team such as executive dinners, webinars, roundtables, and industry roadshows.
• Manage Exclusive Customer Programs: Develop and lead limited-access initiatives like beta groups, customer councils, and spotlights that deepen connection and drive advocacy.
• Create Sales & CS Enablement Assets: Build compelling, on-brand content—presentations, one-pagers, customer references—to support internal teams and showcase customer success.
• Collaborate Cross-Functionally: Partner closely with Lifecycle, Advocacy, Product Marketing, Events, and Customer Success to align programs with GTM efforts and company objectives.
• Support Advocacy Efforts: Collaborate with Advocacy and Lifecycle teams to source and activate champions, and personalize customer outreach and experiences.
• Measure, Report, and Optimize: Analyze program impact across key metrics (NRR, CSAT, event engagement, etc.) and continuously iterate for improvement.
  
  

What You’ll Bring

• 5+ years of experience in customer marketing, programs, or field marketing in a B2B SaaS or HR Tech environment
• Proven success building and executing customer campaigns, events, and advocacy initiatives
• Proven success designing marketing campaigns specifically to support retention
• Deep understanding of the customer journey and lifecycle-based engagement strategies
• Ability to work independently to create strategic recommendations for programs and initiatives using data and segmentation, owning both the execution and strategy of those initiatives, aligning closely with Employ’s Customer Experience leadership
• Excellent communication and storytelling skills with experience creating high-quality customer-facing content
• Strong project management and cross-functional collaboration skills
• Familiarity with tools like Salesforce, Marketo, Gainsight, Sendoso, and project management platforms
• Data-driven mindset with a bias toward action, testing, and iteration
• Bachelor’s degree in Marketing, Communications, Business, or a related field
  
  

Why Join Employ?

• A remote-first, flexible work environment
• A mission-driven company with real impact in the HR Tech space
• Collaborative and inclusive culture that values your voice
• Competitive salary and benefits, including health coverage, 401(k), and generous PTO
• The opportunity to work with a passionate, customer-obsessed team
  
  

Apply today and help us create remarkable experiences that empower our customers to thrive.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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