Senior Lifecycle Marketing Manager (Remote - US)

Jobgether; United States; Remote; USD 135,000 - 210,000; Full time

Job summary

A leading company is seeking a Senior Lifecycle Marketing Manager to craft and execute strategies that enhance customer engagement and drive growth. This remote role emphasizes collaboration across departments to foster innovative marketing solutions, leveraging data and automation to optimize user experiences. The ideal candidate has a proven track record in B2B SaaS and is adept at utilizing AI tools for lifecycle management, aiming to elevate customer loyalty and product adoption.

Benefits

Competitive compensation package

Remote-first flexibility

Comprehensive healthcare coverage

Learning and development budget

Collaborative environment

Qualifications

• 7+ years of experience in B2B SaaS with lifecycle marketing focus.
• Strong command of marketing automation tools.
• Demonstrated ability to design and analyze experiments.

Responsibilities

• Design full-funnel lifecycle campaigns for onboarding and retention.
• Collaborate with teams to create and optimize messaging.
• Develop data-driven churn prevention strategies.

Skills

Data-driven

Automation

AI integration

Lifecycle Marketing

Tools

Customer.io

Braze

Iterable

Marketo

Job description

Senior Lifecycle Marketing Manager (Remote - US)

Senior Lifecycle Marketing Manager (Remote - US)

This position is posted by Jobgether on behalf of Apollo.io. We are currently looking for a Senior Lifecycle Marketing Manager in the United States.

This is a high-impact role for a growth-minded marketing leader passionate about using data, automation, and AI to shape the customer journey. You will own key parts of the full-funnel lifecycle strategy—from onboarding to retention—and craft personalized campaigns that drive conversion, product adoption, expansion, and loyalty. Working cross-functionally with Sales, Product, and Marketing, you'll be empowered to lead experimentation, leverage powerful tech tools, and help define how prospects become long-term advocates in a fast-paced, AI-native environment.

Accountabilities:

• Design and execute full-funnel lifecycle campaigns—onboarding, adoption, upsell, retention—tailored by behavior, tier, and segment
• Continuously optimize early-stage journeys to maximize product activation and free-to-paid conversion
• Collaborate with Product Marketing and Product teams to create timely, relevant messaging for upsell and cross-sell opportunities
• Develop data-driven churn prevention strategies, including signal-based journeys and high-touch Customer Success interventions
• Launch and analyze high-volume experiments using first-party data and AI-enhanced workflows
• Integrate AI into lifecycle operations for campaign QA, reporting, and journey design at scale
• Act as a strategic connector between lifecycle, GTM, and product teams to synchronize messaging and timing
• Work with RevOps and Marketing Ops to build analytics infrastructure that supports actionable insight across the user lifecycle
  
  
  

Requirements

• 7+ years of experience in B2B SaaS with a focus on lifecycle marketing and CRM-integrated campaign strategy
• Strong command of marketing automation tools such as Customer.io, Braze, Iterable, Marketo, or similar
• Demonstrated ability to design experiments, interpret lifecycle data, and convert insights into action
• Proven success collaborating with cross-functional teams in high-growth environments
• Comfortable using AI to write, optimize, and scale lifecycle programs
• Clear communication skills, proactive mindset, and strong ownership of performance outcomes
  
  
  

Benefits

• Competitive compensation package, benchmarked to top-tier SaaS companies
• Remote-first flexibility across the U.S., with asynchronous collaboration at its core
• Comprehensive healthcare coverage, including medical, dental, and vision
• Learning and development budget to support ongoing skill growth
• Fast-paced, collaborative environment with autonomy and opportunity for impact
• Strong focus on AI, innovation, and continuous learning
• Culture that values bold ideas, experimentation, and career ownership
  
  
  

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience and achievements.

It compares your profile to the job's core requirements and past success factors to determine your match score.

Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.

When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.

Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations and Primary and Secondary Education

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