Senior Content Marketing Manager

Applause; United States; Remote; USD 90,000 - 200,000; Full time

Job summary

A leading company is seeking a Senior Content Marketing Manager to drive high-quality content initiatives that contribute significantly to sales. The role includes managing the content strategy, creating various types of content, and ensuring alignment with the company's objectives. The ideal candidate will have extensive experience in B2B SaaS content marketing and be ready to work in a dynamic and supportive environment.

Benefits

100% remote work

Earned PTO

22 official company holidays

Health care benefits

Life insurance

Positive and energetic culture

Qualifications

• 5+ years experience in content marketing for a B2B SaaS.
• Strong writing and editing skills.
• Ability to adapt and solve unforeseen challenges.

Responsibilities

• Own the content calendar and editorial planning.
• Execute and publish content to support company initiatives.
• Conduct research to create compelling content.

Skills

Write effectively

Editing

Creative solutions

Time management

Job description

Join to apply for the Senior Content Marketing Manager role at Applause

Join to apply for the Senior Content Marketing Manager role at Applause

Direct message the job poster from Applause

Purpose: This role’s purpose is to generate high-quality content that converts Applause’s audience into action, resulting in at least $1,000,000 in new sales pipeline and $350,000 in ARR contribution from content channels.

Job Description: The Sr. Content Marketing Manager will own all content initiatives, across all mediums, including persuasive advertising videos, short- and long-form copy (blogs, ebooks, case studies, etc.), product webpages, thought leadership presentations, partner materials, case studies, and more. Work closely with the CMO to define and execute our content marketing strategy.

Responsibilities:

• Own the content calendar from beginning to end, including quarterly editorial planning
• Plan, organize, execute, and publish content at a rapid pace to support all company initiatives
• Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies
• Conduct primary and secondary research and synthesize data into compelling content deliverables
• Define and execute Applause’s thought leadership strategy
• Be the driving force behind audience personas, research, and topic selection
• Cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines

Requirements:

• 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company
• Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design
• Ability to adapt and find creative solutions to unforeseen challenges
• Strong work ethic and discipline
• Effective in a remote setup with a stable 50+ Mbps internet connection.

Benefits: 100% remote w/ no office mandate | Earned PTO | 22 official company holidays | Health care | Life insurance | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career in a fast-growing tech startup

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Writing/Editing

• Industries

  Software Development

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Medical insurance

Vision insurance

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