Senior Digital Marketing Manager

Placements24; Riverton (UT); À distance; USD 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance-based bonuses

Medical, dental, and vision insurance

Retirement savings plan

Remote-friendly with flexible schedule

Résumé du poste

Placements24 is seeking a Senior Digital Marketing Manager to lead our comprehensive online strategy from anywhere. This fully remote role focuses on driving traffic, engagement, and conversions across SEO, SEM, social media, email, and content marketing.

You will analyze performance with Google Analytics, optimize campaigns, and manage the budget for maximum ROI while mentoring junior team members and collaborating with product, sales, and creative teams.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Minimum of 6 years in digital marketing with strategy and execution focus.
• Proven SEO/SEM, social media, email and content marketing expertise.
• Measurable results from digital campaigns and data-driven optimizations.
• Proficiency with Google Analytics and marketing automation platforms.
• Strong analytical, strategic thinking and communication skills.

Responsabilités

• Develop and implement integrated digital marketing strategies to drive leads and acquisition.
• Manage SEO and SEM campaigns to improve rankings and traffic.
• Develop social media strategies to boost brand visibility and engagement.
• Plan and manage email marketing campaigns, including segmentation and automation.
• Oversee content marketing to deliver high-quality, relevant content.
• Analyze campaign performance with analytics tools and provide insights.
• Manage the digital marketing budget to maximize ROI.
• Collaborate with cross-functional teams to ensure cohesive efforts.
• Lead and mentor junior digital marketing team members.

Connaissances

Digital strategy

SEO/SEM

Social media

Email marketing

Content marketing

Analytics & insights

Campaign management

Project management

Communication

Formation

Bachelor's degree in Marketing, Communications, Business Admin, or related field

Outils

Google Analytics

Google Ads

Bing Ads

Marketing automation tools

Description du poste

About the Role

Our client, a leading e-commerce platform, is seeking an innovative and results-driven Senior Digital Marketing Manager to spearhead their online marketing efforts. This fully remote position will be responsible for developing and executing comprehensive digital marketing strategies to drive traffic, engagement, and conversions. You will oversee a range of digital channels including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record of successful campaign management, and the ability to leverage data analytics to optimize performance. This is an exceptional opportunity to shape the digital presence of a growing company from anywhere.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer acquisition.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search rankings and drive qualified traffic.
• Develop and execute social media marketing strategies to increase brand visibility and engagement across relevant platforms.
• Plan and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Oversee content marketing initiatives, ensuring the creation of high-quality, engaging, and relevant content.
• Analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics), identify trends, and provide actionable insights for optimization.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing efforts.
• Lead and mentor junior digital marketing team members, fostering a culture of continuous improvement and innovation.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in digital marketing, with a strong focus on strategy development and campaign execution.
• Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing, and content marketing.
• Demonstrated success in managing and optimizing digital advertising campaigns with measurable results.
• Proficiency in using digital analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities, with the capacity to manage multiple priorities effectively.
• Exceptional written and verbal communication skills.
• Creative mindset with a passion for digital innovation.
• Experience in e-commerce or SaaS marketing is highly desirable.

Benefits

• This fully remote position offers a highly competitive salary, performance-based bonuses, and a comprehensive benefits package including medical, dental, and vision insurance, as well as a retirement savings plan.
• Enjoy the flexibility of working from home while contributing to the growth of a dynamic company.
• Opportunities for professional development and career advancement are abundant.
• This role offers significant autonomy and impact in a digitally-focused organization.