Performance Marketing Pro - Remote Growth & ROAS

Placements24; Willows (CA); Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Remote/work-from-home

Professional development

Performance bonuses

Job summary

Placements24 is seeking a Performance Marketing Specialist to drive customer acquisition and revenue through paid media. This fully remote role focuses on Google Ads, Facebook Ads, and other networks, with emphasis on data-driven optimization and ROAS.

You will develop campaigns, perform keyword research, test new approaches, and report insights to improve performance. The ideal candidate has 3+ years in paid advertising, strong analytics, and proficiency with GA and spreadsheets.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 3+ years of hands-on paid advertising campaigns.
• Proficiency with Google Ads and Facebook Ads Manager.
• Strong analytics, reporting, and data interpretation skills.
• Experience with Google Analytics and Excel/Sheets.

Responsibilities

• Develop and manage paid media campaigns across Google Ads and social platforms.
• Perform keyword research and audience segmentation.
• Optimize campaigns for KPIs like CPA and ROAS.
• Monitor performance daily and adjust bids/budgets.
• Execute A/B tests on ad copy, landing pages, and targeting.
• Analyze data and provide reports with insights.
• Identify new paid media opportunities.
• Collaborate with marketing to align paid strategies.
• Manage campaign budgets and spend efficiently.
• Stay updated on trends in digital advertising.

Skills

Paid media management

Campaign optimization

Data analytics

Google Analytics

Excel/Sheets

Communication skills

Education

Bachelor's degree in Marketing or related

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Job description

Placements24 is seeking a Performance Marketing Specialist to drive customer acquisition and revenue through paid media. This fully remote role focuses on Google Ads, Facebook Ads, and other networks, with emphasis on data-driven optimization and ROAS.

You will develop campaigns, perform keyword research, test new approaches, and report insights to improve performance. The ideal candidate has 3+ years in paid advertising, strong analytics, and proficiency with GA and spreadsheets.