Senior Digital Marketing Lead (Remote) — Growth & ROI

Placements24; Riverton (UT); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Medical, dental, and vision insurance

Retirement savings plan

Remote-friendly with flexible schedule

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our comprehensive online strategy from anywhere. This fully remote role focuses on driving traffic, engagement, and conversions across SEO, SEM, social media, email, and content marketing.

You will analyze performance with Google Analytics, optimize campaigns, and manage the budget for maximum ROI while mentoring junior team members and collaborating with product, sales, and creative teams.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Minimum of 6 years in digital marketing with strategy and execution focus.
• Proven SEO/SEM, social media, email and content marketing expertise.
• Measurable results from digital campaigns and data-driven optimizations.
• Proficiency with Google Analytics and marketing automation platforms.
• Strong analytical, strategic thinking and communication skills.

Responsibilities

• Develop and implement integrated digital marketing strategies to drive leads and acquisition.
• Manage SEO and SEM campaigns to improve rankings and traffic.
• Develop social media strategies to boost brand visibility and engagement.
• Plan and manage email marketing campaigns, including segmentation and automation.
• Oversee content marketing to deliver high-quality, relevant content.
• Analyze campaign performance with analytics tools and provide insights.
• Manage the digital marketing budget to maximize ROI.
• Collaborate with cross-functional teams to ensure cohesive efforts.
• Lead and mentor junior digital marketing team members.

Skills

Digital strategy

SEO/SEM

Social media

Email marketing

Content marketing

Analytics & insights

Campaign management

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Business Admin, or related field

Tools

Google Analytics

Google Ads

Bing Ads

Marketing automation tools

Job description

Placements24 is seeking a Senior Digital Marketing Manager to lead our comprehensive online strategy from anywhere. This fully remote role focuses on driving traffic, engagement, and conversions across SEO, SEM, social media, email, and content marketing.

You will analyze performance with Google Analytics, optimize campaigns, and manage the budget for maximum ROI while mentoring junior team members and collaborating with product, sales, and creative teams.