Senior Performance Marketing Lead — Paid & Organic

Scribd, Inc.; San Francisco (CA); Hybrid; USD 137,000 - 211,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, and vis

Mental health support and disability

Generous paid time off and holidays

Parental leave and family support

Retirement matching and equity

Learning and development programs

Wellness and home office stipends

Access to Scribd suite of products

Enterprise AI tools

Job summary

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels and guide a team of channel owners. You will lead attribution and ROI optimization, partner with brand marketers, and work with creative to craft high‑engagement assets.

The role requires 6+ years in performance marketing, 2+ years of people management, and a deep understanding of LTV/CAC, MMM, and AI‑enabled marketing. San Francisco‑based, with Scribd Flex options.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in‑house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. Working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
• Analytical mindset with the ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
• Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
• Excellent communication and collaboration skills, comfortable working across a multi‑brand portfolio.
• Customer‑obsessed mindset.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM‑driven search, setting that strategy in alignment with product and brand marketers. Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data‑driven insights to reallocate spend and optimize return on investment continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Skills

Performance marketing

People management

Digital marketing

SEO & LLM visibility

LTV/CAC

Marketing attribution

MMM (Marketing Mix Modeling)

Marketing tech

Data analysis

AI tools in marketing

Creative collaboration

Customer focus

Tools

Ad management

SEO monitoring

Attribution tooling

Job description

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels and guide a team of channel owners. You will lead attribution and ROI optimization, partner with brand marketers, and work with creative to craft high‑engagement assets.

The role requires 6+ years in performance marketing, 2+ years of people management, and a deep understanding of LTV/CAC, MMM, and AI‑enabled marketing. San Francisco‑based, with Scribd Flex options.