Senior Performance Marketing Leader

Scribd, Inc.; Boston (MA); Hybrid; USD 113,000 - 200,000; Full time

Benefits offered by this job

Scribd Flex

Comprehensive health, dental, and vis

Mental health support and disability

Generous paid time off and sabbaticals

Parental leave and family support

Retirement matching and equity

Learning and development programs

Wellness and home office stipends

Access to Scribd suite of products

Enterprise access to AI tools

Job summary

Scribd, Inc. is hiring a senior performance marketer to own strategy across paid and organic channels and lead a team of channel owners.

You will drive growth through data-driven attribution and ROI optimization, partnering with brand marketers on integrated campaigns to boost awareness and acquisition. You will collaborate with creative teams to produce engaging assets and continuously test new channels to capture market opportunities while aligning with company goals and equity-backed

Qualifications

• 6+ years of experience running performance marketing channels in-house at a B2C company.
• 2+ years of direct people management experience.
• Strong command of marketing unit economics and LTV/CAC; MMM is a plus.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers. Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Skills

Performance marketing

People management

Digital marketing

LTV/CAC analysis

Marketing tech

Data analytics

AI in marketing

Communication

Customer focus

Tools

Ad management tools

SEO monitoring tools

Attribution tooling

Job description

Scribd, Inc. is hiring a senior performance marketer to own strategy across paid and organic channels and lead a team of channel owners.

You will drive growth through data-driven attribution and ROI optimization, partnering with brand marketers on integrated campaigns to boost awareness and acquisition. You will collaborate with creative teams to produce engaging assets and continuously test new channels to capture market opportunities while aligning with company goals and equity-backed