Head of Performance & Organic Growth

Scribd; United States; Híbrido; USD 113.000 - 200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Scribd Flex (flexible work model)

Health, dental, vision coverage

Paid time off (vacation, sick, hols)

Parental leave and family support

Retirement matching and equity

Descripción de la vacante

Scribd, Inc. is seeking a results-oriented performance marketing leader to own how people discover our family of products—Everand, Fable, and Scribd.

You will set strategy across paid and organic channels and lead a team of experts in paid search, paid social, affiliate, SEO, and LLM visibility to build a profitable multi-brand acquisition engine. You’ll report to the Director of Growth and collaborate with product and brand marketers to align budget, goals, and creative output.

Formación

• 6+ years of experience running performance marketing channels at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of paid search, paid social, and affiliate marketing with SEO/LLM visibility.

Responsabilidades

• Own strategy across paid and organic discovery for all Scribd brands, and allocate budget to drive growth.
• Manage and develop the team of channel owners to sustain learning and performance.
• Lead attribution and reporting to optimize ROI and reallocate spend based on data.
• Partner with brand marketers on integrated campaigns to drive awareness and acquisition together.
• Work with creative teams to produce assets that drive engagement and conversions.
• Test new channels and opportunities beyond the core set.

Conocimientos

Performance marketing

People management

Paid search

Paid social

SEO

LLMs

Marketing analytics

Attribution & MMM

AI in marketing

Cross-brand campaigns

Herramientas

Ad management tools

SEO monitoring tools

Attribution tooling

MMM analysis tools

Descripción del empleo

Scribd, Inc. is seeking a results-oriented performance marketing leader to own how people discover our family of products—Everand, Fable, and Scribd.

You will set strategy across paid and organic channels and lead a team of experts in paid search, paid social, affiliate, SEO, and LLM visibility to build a profitable multi-brand acquisition engine. You’ll report to the Director of Growth and collaborate with product and brand marketers to align budget, goals, and creative output.