Senior Paid Social Growth Strategist

Scribd, Inc.; San Francisco (CA); Hybrid; USD 107,500 - 165,000; Full time

Benefits offered by this job

Flexible work model

Comprehensive health, dental, and vision coverage

Generous paid time off

Job summary

Scribd, Inc. is looking for a Senior Paid Social Manager in San Francisco to lead user acquisition through social advertising. This role involves optimizing budgets across platforms like Meta and TikTok, and will play a crucial part in driving subscriptions for our products. Candidates should have over 6 years of experience in managing paid social campaigns, especially in subscription or D2C products.

The ideal candidate is skilled in audience targeting and data analysis, with a proven record of enhancing LTV:CAC metrics. Join Scribd, Inc. in advancing user engagement.

Qualifications

• 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products.
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms.
• Proven track record of scaling social advertising spend efficiently.

Responsibilities

• Own and optimize paid social advertising budgets across multiple platforms.
• Develop and execute paid social strategies aligned with growth objectives.
• Analyze funnel performance from ad click through to subscription activation.

Skills

Paid social campaign management

Audience targeting

Data analysis

Cross-functional collaboration

Creativity in ad content

Tools

Meta Ads Manager

TikTok Ads

Reddit Ads

Google Tag Manager

Job description

Scribd, Inc. is looking for a Senior Paid Social Manager in San Francisco to lead user acquisition through social advertising. This role involves optimizing budgets across platforms like Meta and TikTok, and will play a crucial part in driving subscriptions for our products. Candidates should have over 6 years of experience in managing paid social campaigns, especially in subscription or D2C products.

The ideal candidate is skilled in audience targeting and data analysis, with a proven record of enhancing LTV:CAC metrics. Join Scribd, Inc. in advancing user engagement.