Senior Growth Marketing Lead — Paid & Organic Growth

Scribd, Inc.; Los Angeles (CA); Hybrid; USD 137,000 - 211,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health coverage

Mental health support

Generous paid time off

Paid parental leave

Retirement matching

Learning & development programs

Wellness/home office stipends

Product access to Scribd suite

Enterprise access to AI tools

Job summary

Scribd, Inc. is seeking a senior marketing leader to own strategy across paid and organic channels, including search, social, affiliate, SEO, and emerging AI-driven search.

You will allocate budgets, guide a team of channel owners, and partner with product and brand marketers to drive growth. The role requires 6+ years in performance marketing at a B2C company, 2+ years of people management, strong analytics, and comfort with AI tools.

Qualifications

• 6+ years of experience running performance marketing channels at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of digital marketing best practices: paid search, paid social, affiliate; SEO and LLM visibility.
• Strong command of marketing unit economics (LTV/CAC) and attribution; MMM is a plus.
• Experience owning or evaluating marketing technology (ad management, SEO monitoring, attribution tooling).
• Analytical mindset with ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work.
• Strong collaboration across multi-brand portfolio.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and LLM-driven search; allocate budget to drive growth.
• Manage and develop a team of channel owners; foster learning and performance.
• Lead attribution and reporting across paid and organic channels; reallocate spend to optimize ROI.
• Partner with brand marketers on integrated campaigns blending brand storytelling with performance channels.
• Work with creative to produce assets that drive engagement and conversion.
• Test new and emerging channels beyond core set to uncover market opportunities.

Skills

Paid search

Paid social

Affiliate

SEO

LLM visibility

Marketing economics

Attribution

AI tools in marketing

Tools

Ad management tools

SEO monitoring tools

Attribution tooling

Job description

Scribd, Inc. is seeking a senior marketing leader to own strategy across paid and organic channels, including search, social, affiliate, SEO, and emerging AI-driven search.

You will allocate budgets, guide a team of channel owners, and partner with product and brand marketers to drive growth. The role requires 6+ years in performance marketing at a B2C company, 2+ years of people management, strong analytics, and comfort with AI tools.