Senior Growth Marketing Lead - Paid & Organic

Scribd, Inc.; Dallas (TX); On-site; USD 113,000 - 200,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Mental health support

Paid time off

Parental leave

Retirement matching

Learning & development

Wellness stipend

Product access

AI tools access

Job summary

Scribd, Inc. is seeking an accomplished Growth Marketing Leader to guide strategy across paid and organic channels in a fast‑moving tech environment.

You will lead a team of channel owners, driving growth through data‑driven attribution, informed budgeting, and cross‑brand collaboration. You’ll partner with brand marketers on integrated campaigns, work with creative to produce high‑impact assets, and continuously test new channels to uncover market opportunities.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in‑house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate; working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with understanding of attribution and incrementality. MMM experience a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
• Analytical mindset with the ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work, from testing to reporting and creative production.
• Strong understanding of creative best practices and cross‑functional collaboration between marketing buying and creative teams.
• Excellent communication and collaboration skills across a multi‑brand portfolio.
• Customer‑obsessed mindset.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and LLM‑driven search; allocate budget to drive growth.
• Manage and develop the team of channel owners, fostering learning and performance.
• Lead attribution and reporting across paid and organic channels; use data insights to reallocate spend and optimize ROI.
• Partner with brand marketers on integrated campaigns to drive awareness and acquisition.
• Work with creative to produce assets that drive engagement and conversion.
• Test new channels beyond core set; identify market opportunities.

Skills

Performance marketing

Paid media management

Budget management

In‑house marketing

B2C marketing

Data‑driven

AI tools usage

Communication

Collaboration

Customer focus

Tools

Ad management platforms

SEO monitoring tools

Attribution tooling

Marketing MMM

Job description

Scribd, Inc. is seeking an accomplished Growth Marketing Leader to guide strategy across paid and organic channels in a fast‑moving tech environment.

You will lead a team of channel owners, driving growth through data‑driven attribution, informed budgeting, and cross‑brand collaboration. You’ll partner with brand marketers on integrated campaigns, work with creative to produce high‑impact assets, and continuously test new channels to uncover market opportunities.