Growth Marketing Lead, Multi-Brand & ROI

Scribd, Inc.; Seattle (WA); Hybrid; USD 113,000 - 200,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Mental health support

Paid time off

Parental leave

Equity

Learning & development

Wellness stipend

AI tools access

Job summary

Scribd, Inc. is seeking a results-driven Performance Marketing Leader to own how people discover our family of products: Everand, Fable, and Scribd.

Reporting to the Director of Growth, you will lead paid search, paid social, affiliate, SEO, and LLM-driven strategies across three brands to build an efficient, profitable acquisition engine. You will manage a team of channel experts, work with brand marketers, and collaborate with creative teams to maximize engagement and conversions.

Qualifications

• 6+ years of experience running performance marketing channels at a B2C company.
• 2+ years of direct people management experience.
• Strong command of marketing channels: paid search, paid social, and affiliate; SEO and LLM visibility.
• Solid knowledge of LTV/CAC and marketing attribution; MMM a plus.
• Experience owning or evaluating marketing technology such as ad management or attribution tooling.
• Analytical mindset with ability to translate data into action.

Responsibilities

• Own strategy across paid and organic discovery for multiple brands; allocate budget across channels.
• Manage and develop the team of channel owners.
• Lead attribution and reporting across paid and organic channels to optimize ROI.

Skills

Performance marketing

Team leadership

Paid search

Paid social

SEO

LLM marketing

Marketing analytics

Tools

Ad management tools

SEO monitoring tools

Attribution tooling

MMM (Media Mix Modeling)

Job description

Scribd, Inc. is seeking a results-driven Performance Marketing Leader to own how people discover our family of products: Everand, Fable, and Scribd.

Reporting to the Director of Growth, you will lead paid search, paid social, affiliate, SEO, and LLM-driven strategies across three brands to build an efficient, profitable acquisition engine. You will manage a team of channel experts, work with brand marketers, and collaborate with creative teams to maximize engagement and conversions.