ABX Marketing Lead - Orchestration

Sage; Austin (TX); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive annual bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days paid time off

Parental leave (18 weeks)

Work Away Program

Sage Foundation volunteering

Tuition reimbursement

Wellness rewards program

Job summary

Sage seeks an ABX Marketing Lead to shape and scale the U.S. account-based growth motion across mid-market products.

You will define priority accounts, align cross-functional teams, and drive measures that connect account strategy to pipeline and revenue. In this hybrid role, you’ll collaborate with Paid Media ABM, Data Strategy, XDR, Product Marketing, Sales, and Marketing Operations to ensure coherent ABX execution and measurable business outcomes.

Qualifications

• 5+ years in B2B SaaS ABM marketing with multi-product experience.
• Experience defining and scaling ABX/ABM programs across segments and motions.
• Ability to use firmographic, intent, and CRM data to prioritize accounts and drive plays.
• Strong understanding of account engagement, progression, and revenue impact.

Responsibilities

• Own the ABX strategy across Sage Intacct, X3, and CRE in the U.S. with priority account motions and success metrics.
• Define how priority accounts and buying groups are identified, segmented, and engaged.
• Partner with ABM, Data Strategy, Analytics, and Sales to align media, targeting, and account journey.
• Establish actionable target-account views and improve visibility into progression and outcomes.
• Coordinate with XDR/Sales leadership to strengthen follow-up and handoffs across teams.
• Monitor ABX performance and surface gaps with data-backed, cross-functional recommendations.

Skills

ABX Strategy

Cross-functional Leadership

Analytics & Measurement

B2B SaaS Marketing

Account-Based Marketing

Stakeholder Management

Communication

Tools

CRM

Data Analytics Tools

Marketing Automation

Job description

Sage is seeking an ABX Marketing Lead to help define, measure, and scale the U.S. account based growth motion across our mid-market products.

This role will help move Sage beyond traditional demand generation by building a more coordinated, account-based motion that connects target account strategy, audience prioritization, funnel performance, cross-functional support, monitoring the health of the funnel, surfacing performance gaps, and driving the changes needed to improve account engagement, opportunity creation, pipeline quality, and revenue impact. This role is focused on the performance strategy, operating model, measurement, and cross functional coordination needed to make ABX work across products, not day to day paid media execution.

Reporting into a Senior Director, you'll own the account-based experience (ABX) strategy across mid-market U.S. products by partnering closely with the Paid Media ABM lead, Data Strategy, XDR leadership, Product Marketing, Sales, Marketing Operations, Campaigns Hub, and Digital Hub.

You'll be responsible for shaping the account-based motion, identifying what support is needed across teams, and influencing the changes required to improve funnel performance and business outcomes. While the Paid Media ABM Lead owns paid media activation and execution, this role ensures those efforts are connected to clear account priorities, funnel insights, cross functional support, and measurable business outcomes.

At Sage, ABX refers to the coordinated account based motion across marketing, sales development, sales, data, and digital teams. It is broader than paid media and includes account prioritization, engagement strategy, conversion health, measurement, and revenue impact. It's an ideal opportunity for a strategic, analytical B2B SaaS marketer who can connect business strategy to execution. The right candidate will know how to monitor funnel performance, identify gaps, diagnose root causes, build business cases for change, and work cross-functionally to move recommendations into action. You'll need strong business ownership, confidence working across multiple stakeholders, and the ability to influence and align teams.

Location Requirement: Hybrid; 3 days per week from either our Atlanta or Austin office.

What we're looking for? Qualifications:

• 5+ years of experience in B2B SaaS account-based marketing, account-based experience with direct experience building and scaling ABX/ABM programs.
• Demonstrated experience developing account-based strategies across multiple products, segments, verticals, or sales motions, including defining how different account tiers and audiences should be prioritized and engaged.
• Experience using account intelligence such as firmographic, intent, engagement, buying-stage, opportunity, and CRM data to identify priority accounts, inform account plays, and determine when and how Marketing and Sales should engage.
• Strong understanding of account and buying-group engagement across the B2B SaaS buying journey, including account progression, opportunity creation, pipeline quality, sales handoff, and revenue impact.
• Demonstrated ability to orchestrate coordinated account-based motions across Marketing, Sales, XDR/SDR, Product Marketing, Marketing Operations, Digital, Campaigns, Data, and Analytics teams.
• Strong business ownership with the ability to structure complex problems, identify dependencies, define recommended actions, clarify ownership, and drive cross-functional progress through influence.
• Strong analytical skills with the ability to monitor account and funnel performance, identify gaps, diagnose root causes, and translate data into clear recommendations and actions.
• Experience defining success measures and evaluating the effectiveness of account-based programs using account engagement, progression, opportunity, pipeline, and revenue metrics.
• Experience building data-backed business cases for changes to audience strategy, investment, programs, processes, technology, or ways of working.
• Strong communication and stakeholder management skills, with the confidence to lead cross-functional discussions, challenge existing approaches, surface risks, and drive decisions.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

• Join a global B2B SaaS company with the scale, customer base, and investment to make ABX a meaningful growth lever - not a side initiative.
• Step into a role with genuine opportunity to shape and mature Sage’s U.S. account-based approach as the model continues to evolve.
• Work on high-priority products and growth markets where your impact can be visible across Marketing, Sales, pipeline, and revenue.

Key Responsibilities

• Own the account-based experience (ABX) strategy across Sage Intacct, X3, and CRE in the U.S., defining priority account motions, account plays, cross-functional orchestration, and success measures tied to pipeline and revenue outcomes.
• Define how priority accounts and buying groups should be identified, segmented, prioritized, and engaged based on account fit, intent, engagement, buying stage, and business opportunity.
• Partner closely with the Paid ABM Lead to ensure media strategy, audience targeting, account prioritization, and campaign activation align to the broader ABX strategy and account journey.
• Partner with Data Strategy and Analytics to establish actionable target-account views, strengthen account-level measurement, monitor progression, and improve visibility into where accounts are advancing or stalling.
• Partner with XDR and Sales leadership to strengthen coordinated account follow-up, sales engagement, handoffs, and feedback loops across Marketing and Sales Development.
• Monitor ABX performance across products using account engagement, buying-group coverage, account progression, opportunity creation, pipeline quality, pipeline influence, and revenue outcomes.
• Identify performance gaps and root causes, and develop data-backed recommendations for changes to targeting, investment, account plays, process, campaign strategy, measurement, or cross-functional execution.
• Establish repeatable frameworks and ways of working that clarify how Marketing, Sales, XDR, Product Marketing, Data, Digital, Campaigns, and Marketing Operations support priority accounts across the buying journey.
• Translate account and funnel performance into clear recommendations, business cases, and executive-ready decision points for Marketing and Sales leadership.
• Surface risks, dependencies, and resource needs early, and drive cross-functional alignment around the actions required to improve ABX performance.

Benefits? We have plenty.

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)