Senior Partner Marketing Manager - AI-Powered VAR Growth

Sage; Atlanta (GA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Annual bonuses

Health coverage

401(k) match

Paid time off

Parental leave

Tuition reimbursement

Wellness rewards

Job summary

Sage is seeking a Senior Partner Marketing Manager to drive demand generation for VAR partners, managing co-marketing programs, MDF funds, and performance dashboards. You’ll build trusted relationships with 8–12 reseller partners, guiding strategy with Product Marketing and Sales to accelerate pipeline and measurable outcomes.

The role is hybrid (3 days/week) with options at our Austin or Atlanta offices, focusing on campaign planning, analytics, and partner enablement.

Qualifications

• 5 years of experience as a channel/partner marketing manager for software reseller partners or demand generation marketing manager.
• Experience marketing B2B SaaS / software solutions.
• Demand marketing expertise including lead flow, campaign strategies and tactics.
• Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs.
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.

Responsibilities

• Collaborate with US VAR partners to plan and execute co-marketing campaigns that drive demand and generate SQOs.
• Serve as the primary marketing contact for assigned VAR partners, fostering strong relationships and ensuring alignment with Sage’s strategic goals.
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization.
• Track, measure, and report on partner campaign performance and planned activities, including insights into what’s working well and where improvements are needed.
• Manage partner MDF and ensure effective utilization and ROI.
• Support partner enablement through marketing content, tools, and training.
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
• Stay current on industry trends and competitor activities to inform partner strategies.

Skills

Channel marketing

Partner marketing

Demand generation

SaaS

B2B marketing

Campaign management

Analytics

Cross-functional collaboration

Communication

Strategic advisory

Job description

Sage is seeking a Senior Partner Marketing Manager to drive demand generation for VAR partners, managing co-marketing programs, MDF funds, and performance dashboards. You’ll build trusted relationships with 8–12 reseller partners, guiding strategy with Product Marketing and Sales to accelerate pipeline and measurable outcomes.

The role is hybrid (3 days/week) with options at our Austin or Atlanta offices, focusing on campaign planning, analytics, and partner enablement.