Senior Paid Social Planner - AI-Driven Global Campaigns

Adobe; San Francisco (CA); On-site; USD 149,000 - 215,000; Full time

Job summary

Adobe is building an in-house media planning function and seeks a Senior Media Planner to translate regional strategy into executable plans for paid social channels, starting with Meta, TikTok, and Snap. You will coordinate with the India-based buy desk and regional strategists, ensuring platform-native plans and QA standards are maintained.

You will analyze performance, adjust budgets and targeting, and contribute to a scalable quarterly planning process with platform partners.

Qualifications

• 5+ years in digital advertising or media planning/buying.
• Hands-on experience with Meta, TikTok, or Snap.
• Strong knowledge of platform ad managers, audience targeting tools, and measurement.
• Experience managing multi-market activations across languages.
• Proven ability to deliver performance-focused paid social campaigns.
• Ability to translate briefs into executable media plans and QA plans.

Responsibilities

• Translate regional media strategy into tactical plans for paid channels (Meta/TikTok/Snap).
• Collaborate with regional strategy and India-based buy desk to execute plans.
• Build audience targeting, budget splits, flighting, and placement per plan.
• QA tagging, naming, and QC against Ops standards; maintain local nuances.
• Review campaign reporting and propose optimizations (budgets, targeting, creatives).
• Identify testing/beta opportunities with platform partners each cycle.

Skills

Digital advertising

Media planning

Multi-market activations

Campaign optimization

Communication across teams

QA/QC/documentation

Dashboard reading

Tools

Meta Ads Manager

TikTok Ads Manager

Snap Ads Manager

MCP (LLM-based buying)

GenPem

AEP

RTCDP

Job description

Adobe is building an in-house media planning function and seeks a Senior Media Planner to translate regional strategy into executable plans for paid social channels, starting with Meta, TikTok, and Snap. You will coordinate with the India-based buy desk and regional strategists, ensuring platform-native plans and QA standards are maintained.

You will analyze performance, adjust budgets and targeting, and contribute to a scalable quarterly planning process with platform partners.