Global Channel Planning Director — AI-Driven Ad Ops

Adobe; San Francisco (CA); On-site; USD 218,000 - 315,000; Full time

Job summary

Adobe is creating a new Channel Planning function to connect strategy with execution across global regions. You will lead a Director-level team of Channel Planners committed to translating marketing strategy into consistent, effective media plans for Adobe’s Global audiences.

The role requires 10+ years in digital advertising with 5+ years leading teams, hands-on platform knowledge, and strong change-management skills. Expect international travel and close collaboration with India’s buying desk.

Qualifications

• 10+ years in digital advertising/media, with 5+ years leading media buying or campaign execution teams.
• Strong hands-on knowledge of digital ad platforms and targeting/measurement tech.
• Experience standardizing operations across multiple regions or markets.
• Excellent influencing and change-management skills.
• Self-starter who can set direction and execute hands-on.

Responsibilities

• Build and manage a global team of Channel Planners across Americas, EMEA, APAC, and Japan.
• Own the Adobe-on-Adobe narrative, integrating adtech like GenPem, AEP, RTCDP where appropriate.
• Establish governance with regional leaders; schedule reviews every 3–6 months.
• Collaborate with India-based buying team and global partners to align on execution.
• Drive smarter audience targeting and data-sharing; manage platform partnerships for better terms.
• Set standards for tagging, organization, and quality checks for campaigns.

Skills

Digital advertising

Media buying

Cross-regional leadership

Influencing change

Self-starter

Team building

Job description

Adobe is creating a new Channel Planning function to connect strategy with execution across global regions. You will lead a Director-level team of Channel Planners committed to translating marketing strategy into consistent, effective media plans for Adobe’s Global audiences.

The role requires 10+ years in digital advertising with 5+ years leading teams, hands-on platform knowledge, and strong change-management skills. Expect international travel and close collaboration with India’s buying desk.