Paid Social Performance Lead - Meta & Catalogs

AI Digital; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

AI Digital is seeking a Performance Optimization Manager (Paid Social) to lead Meta campaigns end-to-end for US clients. You will own setup, optimisation, reporting, and cross-channel support including TikTok and LinkedIn to add incremental value.

You’ll collaborate with creative, web and analytics teams to ensure tracking accuracy and data-driven decisions. The role requires mid-level paid social experience, strong Meta Ads skills, and a track record of improving ROAS and CPA.

Qualifications

• Mid-level experience managing paid social campaigns.
• Meta Ads expertise with agency background.
• Experience with ecommerce campaigns and product feed on Meta.
• Hands-on GTM event configuration and troubleshooting.
• Strong analytical and data-driven decision making.
• Conversion-focused mindset to improve ROAS/CPA/sales.
• Attention to detail in tracking, reporting and campaigns.
• Experience in a digital agency environment.
• Familiarity with US clients and time-zone overlap.
• Independent, able to manage own accounts.

Responsibilities

• Plan, build, manage and optimize paid campaigns on Meta (Facebook and Instagram).
• Set up product feed and catalogue campaigns on Meta, including Advantage+.
• Support campaigns on TikTok and LinkedIn as additional channels.
• Drive conversion-focused performance, owning ROAS, CPA, and revenue.
• Configure and troubleshoot GTM events, pixels, and data layer tracking.
• Analyze campaign data, build reports and translate insights into actions.
• Manage budgets, bids, audiences, creative testing and experiments.
• Communicate issues and risks to stakeholders with solutions.
• Coordinate with creative, web and analytics teams for alignment.

Skills

Meta Ads

Agency experience

Paid social

Analytics

A/B testing

Budget mgmt

Client comms

US market

Detail-oriented

Tools

GTM

GA4

Looker Studio

Job description

AI Digital is seeking a Performance Optimization Manager (Paid Social) to lead Meta campaigns end-to-end for US clients. You will own setup, optimisation, reporting, and cross-channel support including TikTok and LinkedIn to add incremental value.

You’ll collaborate with creative, web and analytics teams to ensure tracking accuracy and data-driven decisions. The role requires mid-level paid social experience, strong Meta Ads skills, and a track record of improving ROAS and CPA.