Senior Media Planner - AI-Driven Global Paid Social

Adobe Inc.; San Francisco (CA); On-site; USD 149,000 - 215,000; Full time

Job summary

Adobe is building a new in-house media planning function to own end-to-end media buying and develop an AI-driven engine for global advertising execution. As Senior Media Planner, you will translate regional strategy into tactical plans for Meta, TikTok, and Snap, ensuring readiness for the buy desk.

You will collaborate with regional strategists and India-based teams, review performance dashboards, and identify optimizations.

Qualifications

• 5+ years in digital advertising or media planning/buying.
• Strong working knowledge of platform ad managers and targeting tools.
• Experience managing multi-market activations across markets and languages.
• Track record of delivering performance-focused paid social campaigns.
• Ability to read campaign dashboards and work with analysts to shape optimization recommendations.
• Ability to translate strategic briefs into detailed media plans.
• Clear communication across regional and offshore teams while upholding global standards.
• Strong attention to detail and QA documentation for assigned plans.

Responsibilities

• Translate regional media strategy into tactical channel plans for Meta, TikTok, and Snap.
• Ensure plans are platform-native and ready for execution by the buy desk.
• Collaborate with regional strategists to review campaign reporting and optimize budgets.
• Flag blockers and drive them through the approved process.
• Incorporate Adobe marketing tech into plans where applicable.
• Support testing and beta opportunities with platform partners.
• Maintain tagging, naming, and QC practices per Ops standards with local nuances.

Skills

Digital advertising expertise

Media planning / buying experience

Platform ad managers knowledge

Audience targeting tools

Campaign measurement

Multi-market activations

Clear communication across teams

QA and QC mindset

Tools

GenPem

AEP

RTCDP

Job description

Adobe is building a new in-house media planning function to own end-to-end media buying and develop an AI-driven engine for global advertising execution. As Senior Media Planner, you will translate regional strategy into tactical plans for Meta, TikTok, and Snap, ensuring readiness for the buy desk.

You will collaborate with regional strategists and India-based teams, review performance dashboards, and identify optimizations.