Integrated Media Lead: Paid Social & Programmatic

TAPP Film; United States; On-site; USD 110,000 - 165,000; Full time

Job summary

TAPP Film is seeking a Manager, Integrated Media to lead paid social strategy across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms. The role oversees strategy, testing, optimization, and AI-enabled reporting, while supporting new business pitches and identifying growth opportunities for clients’ media investments.

The candidate should bring 5+ years in agency media planning/buying, strong knowledge of social and programmatic media, and proven leadership.

Qualifications

• 5+ years of agency media planning and buying experience, with mid-level management
• Experience planning and buying digital media (especially social and programmatic)
• Bachelor’s degree in advertising/marketing or related field
• In-depth knowledge of social media platforms and their capabilities
• Strong analytical skills with the ability to translate data into actionable strategies
• Excellent communication and collaboration skills
• Proficient in Excel, PowerPoint, and Google Workspace
• Hands-on expertise across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snapchat ad platforms

Responsibilities

• Develop paid social strategies aligned with marketing objectives
• Establish goals and KPIs with clients and educate on platforms and vendors
• Build a testing roadmap with hypotheses and learnings
• Partner with creative for strategy and new formats
• Identify optimization opportunities to grow campaigns
• Oversee end-to-end paid social execution across major platforms
• Optimize campaigns based on performance and budgets
• Design and run A/B tests and scale winning tactics
• Manage conversion tracking setup and QA (pixels, CAPI, UTMs)
• Use AI features for summaries and reporting, verify AI outputs
• Create and share AI prompt libraries and SOPs
• Follow data policies and keep data out of unapproved tools
• Lead media planning for new business and client pitches
• Contribute to MDG thought leadership and case studies

Skills

Meta/Facebook Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

Reddit Ads

Snapchat Ads

Programmatic media

AI-driven reporting

Client leadership

Data analysis

Education

Bachelor’s degree in advertising/marketing or related field

Tools

Supermetrics

Funnel

Looker Studio

BigQuery

SQL

Job description

TAPP Film is seeking a Manager, Integrated Media to lead paid social strategy across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms. The role oversees strategy, testing, optimization, and AI-enabled reporting, while supporting new business pitches and identifying growth opportunities for clients’ media investments.

The candidate should bring 5+ years in agency media planning/buying, strong knowledge of social and programmatic media, and proven leadership.