Senior Paid Social Growth Lead

Method Recruiting, LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Method Recruiting is seeking a Senior Manager, Paid Social Marketing to lead our paid social efforts for B2C brands. You will own the creative pipeline, set targets, and collaborate with in-house teams and agencies to accelerate scalable asset production and performance.

You will design campaign architectures on Meta and TikTok, run test-and-learn programs, monitor metrics like ROAS and CAC, and ensure reliable tracking and data flows while navigating regulatory considerations.

Qualifications

• 5–8 years of performance-oriented paid social with ownership of budgets on Meta/TikTok for B2C brands.
• Experience in briefing and shipping high volumes of creative with internal and external teams.
• Experience with organic social and community management is a plus.
• Strong analytical ability with KPI focus and data-driven decision making.

Responsibilities

• Own the paid social creative pipeline end to end, from insight and brief through production, trafficking, and post-mortem, with monthly throughput targets.
• Write sharp, insight-led creative briefs and manage partners on scope, calendar, reviews, and quality.
• Build and manage a creator/UGC pipeline including sourcing, briefing, licensing, and usage rights.
• Own creative performance analysis (hook rate, CTR, CVR, fatigue) and codify learnings into playbooks.
• Develop and own paid social targets across brands; hit ROAS, CAC, and revenue goals and reallocate budgets by marginal return.

Skills

Paid social

Budget ownership

Analytics

Creative briefing

Tools

Meta Ads Manager

TikTok Ads Manager

Conversions API

GA4

Job description

Method Recruiting is seeking a Senior Manager, Paid Social Marketing to lead our paid social efforts for B2C brands. You will own the creative pipeline, set targets, and collaborate with in-house teams and agencies to accelerate scalable asset production and performance.

You will design campaign architectures on Meta and TikTok, run test-and-learn programs, monitor metrics like ROAS and CAC, and ensure reliable tracking and data flows while navigating regulatory considerations.