Senior Paid Media Strategist

Snap; New York (NY); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support programs

RSU equity

Job summary

Snap Inc. is seeking a high‑impact Paid Media Lead to develop and optimize integrated campaigns across search and social channels.

You’ll shape paid media strategy for consumer and business marketing, translating objectives into channel plans, budget guidance, and measurable results. The role requires hands‑on platform work (Google, Meta, TikTok, LinkedIn), strong analytical skills, and the ability to lead cross‑functional teams in a fast‑paced environment.

Qualifications

• 7+ years of experience in media planning, buying and campaign management.
• Experience building multi‑channel media strategies.
• Strong understanding of bidding strategies, attribution and performance measurement.

Responsibilities

• Develop paid media strategies and plans translating objectives into channel and budget decisions.
• Own campaign planning, activation, and optimization across Google Ads, Meta, TikTok, LinkedIn.
• Hands‑on in ad platforms to build campaigns, manage bids and targeting, and troubleshoot issues.
• Lead search strategy including keyword development, bidding, and testing.
• Manage budgets and pacing across campaigns to align with priorities.
• Analyze campaign performance and translate data into actionable insights for stakeholders.
• Collaborate with Marketing Analytics and Data Science to develop measurement frameworks.

Skills

Strategic thinking

Analytical skills

Cross-functional collaboration

Campaign optimization

Budget management

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Snap Inc. is seeking a high‑impact Paid Media Lead to develop and optimize integrated campaigns across search and social channels.

You’ll shape paid media strategy for consumer and business marketing, translating objectives into channel plans, budget guidance, and measurable results. The role requires hands‑on platform work (Google, Meta, TikTok, LinkedIn), strong analytical skills, and the ability to lead cross‑functional teams in a fast‑paced environment.