Senior Paid Social & AI-Driven Growth Lead

Gusto; United States; Hybrid; USD 109,000 - 161,000; Full time

Job summary

Gusto is seeking a seasoned performance marketer to own paid social execution and testing across multiple channels, with a strong emphasis on AI-powered workflows and cross-functional collaboration. You will drive full-funnel campaigns, manage large budgets, and partner with Engineering to improve tracking and measurement.

The role resides within the Demand Generation team, requiring deep analytical skills, creativity, and a track record of delivering pipeline impact across platforms such as

Qualifications

• 7+ years of performance marketing experience in B2B SaaS, agency, or high-growth consumer org.
• Full-funnel ownership across two+ paid social platforms with budget responsibility.

Responsibilities

• Own paid social strategy and execution across major platforms.
• Manage multi-million dollar budgets with pacing and forecasting.
• Refine attribution framework and collaborate on pixels/tracking with Engineering.
• Lead creative strategy and testing, brief studios, and build learning roadmaps.
• Use AI tools to generate briefs, copy variants, and audience research.
• Test and validate new digital channels beyond core paid social.
• Partner with Integrated Marketing, Product Marketing, Sales, and Web to align campaigns.

Skills

Paid social strategy

Budget management

Cross-functional collaboration

AI-powered marketing

Data-driven insights

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

Job description

Gusto is seeking a seasoned performance marketer to own paid social execution and testing across multiple channels, with a strong emphasis on AI-powered workflows and cross-functional collaboration. You will drive full-funnel campaigns, manage large budgets, and partner with Engineering to improve tracking and measurement.

The role resides within the Demand Generation team, requiring deep analytical skills, creativity, and a track record of delivering pipeline impact across platforms such as